December 3rd HubSpot launched its #GivingTuesday campaign in which we'll donate $.50 for every new follower we get on Google+, up to $5,000, to our charity of choice -- charity: water. To learn more, click here. Don't forget to follow us on Google+ to participate in the day's spirit of giving!
With the holiday season fast approaching, you’re getting ready for the surge of consumers looking for Black Friday, Small Business Saturday, and Cyber Monday discounts. But once all that craziness dies down, there is one more day everyone should be talking about -- the Tuesday after Thanksgiving, also known as Giving Tuesday.
This dedicated day of giving back to the causes that are close to your heart, whether you’re a company, school, volunteer, board member, or organization, is about kicking off the end-of-year giving season by raising awareness of the Giving Tuesday movement and its over 5,400 partners.
Whoever you are -- this day is not only for nonprofits and philanthropists -- this is a day to step back, find a cause you care about as a group or as an individual, and help them in one way or another. And the best part is that you can use your inbound marketing skills to do so!
Let's break down your Giving Tuesday campaign by each inbound marketing channel you can leverage.
On Social Media
The success of Giving Tuesday last year was driven a lot by social media. The hashtag #GivingTuesday trended last year, and the conversation has already picked up this year with anticipation. If you simply join the conversation on Twitter and Facebook, you're doing your part to raise awareness for the movement.
We’ve also created these inspiring quote images that you can post on Facebook that will help drive lots of Likes, shares, and comments come December 3rd.
Once you decide you're going to participate in Giving Tuesday, join the conversation ASAP. You don’t have to wait until December 3rd to raise awareness for the day of giving by talking about it on social media. Here are some lazy tweets provided by Giving Tuesday that can get you started:
Perfect antidote to overspending this holiday season? #GivingTuesday coming Dec 3! www.Givingtuesday.org @givingtues
Ever thought u should "give back" a little more? What are u waiting for? #GivingTuesdaywww.GivingTuesday.org @givingtues
Take advantage of those post-Thanksgiving deals. But spare some cash this year. #GivingTuesday is Dec 3 @givingtues
Dreading post-Thanksgiving shopping? We have a better idea: #GivingTuesday. How will u get involved? www.givingtuesday.org
If you don’t want to or don’t have the ability to update your homepage, you can create a separate landing page that explains your involvement in Giving Tuesday, what organization you're supporting, and how your networks can get involved. Including some lazy tweets for visitors to share with their social networks is a great way to spread the word and join the #GivingTuesday conversation.
On Your Blog
Writing a blog post about Giving Tuesday not only informs your audience about the day, but it also helps with your search engine optimization (SEO). With the heavy search volume for the phrase "Giving Tuesday" in the month of November and December, you might see a spike in traffic to your blog when you write on this topic. You can see the phrase is already trending upwards on Google Trends:
You can write a simple post about what Giving Tuesday is to educate your audience and include an ask to either tweet about it using the #GivingTuesday hashtag, or to support an organization of your choice (or yours if you’re a nonprofit).
In Your Email Marketing
This is great channel to use either the day before Giving Tuesday or the day of to let everyone know what Giving Tuesday is, how your company or organization is participating, and what your network of customers and followers can do to help or raise awareness. You can share lazy tweets, images for Facebook (like the inspirational quotes above), as well as anything else you want to promote for your specific audience.
If you're fundraising for an organization on Giving Tuesday, think about having one or two emails on the day of to share what you’re doing and your fundraising progress. You may also want to think of sending a summary email at the end of the week with featured tweets and stories collected during the day, as well as your total campaign success. Email is a great way to get people involved and also the number one channel for asking for donations.