Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week

Matthew Bushery
Matthew Bushery



abcs-of-inbound-basicsThe work week that was has come and gone -- and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Due to your hectic schedule, you may have missed out on some of the latest goings-on we've reported this past week. With fall getting underway these past few days, we certainly understand why much of our readership would be quite busy (hello, looming third quarter).

But fear not -- if you didn't get a chance to read up on some of the big things we talked about in the last week, we've got you covered. We've compiled the key takeaways from five posts we published during the last several days. So relax, grab a pumpkin spice latte (yummm), hit the couch (ahhhh), and get up to speed on some of our latest articles.

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Let's get the bad news out of the way early, shall we? Google announced this past week that it is working to encrypt all keyword searches, meaning those made by users logged into Google and those who aren't. Yeah, we know. While the long-term ramifications of this move on marketers in terms of keyword strategy are not fully known yet, this is certainly a developing story everyone will want to keep a close eye on in the coming weeks and months (remember to breathe, marketers).

Pinterest Announces Rich Pins for Articles

In definitively better/brighter/cheerier news, Pinterest unveiled ... wait for it ... a new pin! (Well, technically an update to an existing pin, but regardless -- hooray!) While there has been a way for users to pin articles on the burgeoning social media site, the new and improved pin will allow users to now be able to see an article's headline, byline, description (like a mini-meta), and source URL as well as a bigger image for the post. Even older articles will retroactively be updated to the snazzy new look.

The 8 Types of CTAs You Need to Have on Your Website

Knowing which call-to-action to include with a blog post or on your social media pages can be problematic at times. But know this: there is no magic method every marketer uses when it comes to CTAs. Each of your readers deserves a CTA tailored for them. To help you out, we've laid out the eight essential CTAs you should be implementing on your site for visitors, leads, customers, and promoters.

135 Icons For You to Use Whenever, Wherever [Free Download]

In addition to our comprehensive CTA guide last week, we also provided quite a few creative icons -- 135, to be precise -- for marketers (and anyone else, really) to use as they see fit. Want to spruce up some blog entries? Looking for a way to jazz up your homepage? Whatever you're looking to improve design-wise, these icons could very well be the answer you're looking for.

The 45 Inbound Marketing Terms You Should Know [Glossary]

While you're likely utilizing a number of inbound methods today, you may still be new to the inbound game and not fully caught up with all the lingo associated with the growing marketing tactic. Not to worry -- we understand that there are plenty of glossary items (perhaps responsive design or smarketing?) you may not be familiar with. That's why we developed a list of the 45 inbound marketing terms you should become familiar with.

Image credit: James Davies

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