This week, brands everywhere started to switch things up. New features, new monetization models, and even new data cropped up everywhere ... and you've got to make sense of all of these new shiny objects in case they could be a great opportunity in your marketing. To help make sense of the ever-changing world of inbound marketing, we compiled the top stories of the week with some quick takeaways for you. So you can, you know, spend your time kicking butt at your job instead of searching for news stories. Enjoy!
Google+ Update Makes It Easier to See What Your Friends Like, From Mashable
Last Tuesday, Google+ made it easier for your content to spread on the social network. Now, Google+ users can see posts that people in their circles have +1'd as well as their own successful posts all in their main stream. That being said, only your public posts will have the potential for an expanded reach -- anything you post on Google+ that is for your circles only or is private will not be promoted.
Marketers, let's get pumped! With this new feature, you'll have more opportunities to extend your content's reach. Of course, you'll still need to create top-notch content for this feature to kick in in the first place ... but still, this new feature is something to get excited about. Read more about this update on Mashable.
How Millennials Shop Online, From eMarketer
If one of your buyer personas is a millennial, you're in luck this week. eMarketer released some interesting data on how millennials shop online, detailing things like how much time they spend shopping online and what types of products they prefer to purchase online versus in-store. Whether you're an ecommerce shop or a brick-and-mortar business, these trends are definitely something to be aware of. Learn more about millennial shopping habits over at eMarketer.
Instagram Enables Photo and Video Embedding to Spread Its Content Across the Web, From The Verge
The lack of embedding feature for Instagram posts has been a big pain point for a while. If you ever wanted to use your Instagram photos and videos elsewhere, you had to have some hacking knowledge. Lucky for us, Instagram just released a feature that allows all public photos and videos to be easily embeddable. (If you want a step-by-step guide to embedding Instagram photos and videos, check out our blog post).
This is fabulous news for us marketers who itch to include visual content in our marketing ... but may not have the best design skills. It's easy to take a picture or video on Instagram, and to include it on your blog or website you just have to copy and paste a snippet of HTML code. The new embed feature can also give our Instagram content a potentially wider reach through you and your fans' networks. Learn more about this new feature on The Verge.
A Practical Guide to Building a Killer Content Strategy, a Free Ebook From HubSpot
Struggling to get started with creating your own content? It can feel daunting, especially when you have a zillion other marketing activities on your plate. If you aren't sure where to start, check out our latest ebook, "A Practical Guide to Building a Killer Content Strategy." You'll get a ton of tips and tactics to take away so you'll be cranking out quality content in no time! Download the free ebook here.
Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video, From Ad Age
Media outlets are still trying to find their secret monetization sauce. Though native advertising and the comeback of paywalls have been all the rage lately, some publishers are trying out video ads instead. Most people are used to seeing ads before YouTube videos, so this could be a potentially profitable source of income for publications. That being said, videos should be kept short, as data shows that only 12% of America will watch a video ad for 30 seconds.
For marketers, this could be a new advertising opportunity or even a trend to keep an eye on if you plan on pitching participating publications. While there isn't enough data yet to determine whether this is a solid form of revenue, it's an interesting bit for us as savvy inbound marketers to watch out for. Learn more about this new type of paywall at Ad Age.
Pinterest Now Has 70 Million Users and Is Steadily Gaining Momentum Outside the U.S., From The Next Web
Yes, we all know that Pinterest is a top social network, but did you know that it's increasingly attracting an international audience? According to data by Semiocast, 45% of new Pinterest users that registered in June 2013 were from outside the U.S. While U.S. users are still far more active on the platform, international folks could start becoming a larger and larger chunk of active users as more people register.
For those of us who are marketing to international audiences who haven't jumped on Pinterest yet, it may be time to take another look at the social network to see if it works for your organization. If you need help getting started, take a look at our guide for using Pinterest for business. Learn more about this data over at The Next Web.