In 2019, video marketing is being used more than ever. A whopping ;87% of businesses say they use it as part of their overall inbound strategy.
Despite its success, creating a video may seem daunting if your company has never done it before.
Why are we so afraid of doing video? Most of us get ;paralyzed by the "no time, too hard" fallacy. We convince ourselves that we need fancy camera equipment and editing software to make video work -- and that there's no way that's happening with our current budget. We're also trying to juggle many other marketing activities. Video just seems like a luxury we can't afford.
But creating a video doesn't have to be hard or time consuming. If done right, videos can be made quickly and easily -- all while supercharging your engagement and click-through rates.
Videos are easy to digest. They let you inject personality into your message. When it’s genuine, a video can make people smile and laugh. This makes them more likely to share your message with their friends.
To help explain why video is so crucial to your ;strategy and give you tips for getting started today, Wistia has teamed up with our friends at HubSpot to film the video below;
Ready to dive into your first video? There are five quick action items that will help you get your very first video out the door. This time next week, you could have your very first video up! So let's dive right in.
5 Quick Tips for Producing Video
1. Define your audience.
Before you start to script or shoot anything, establish who you want to reach. Are you trying to attract certain buyer personas? New visitors or returning leads? Or are you trying to engage your evangelists, who may never buy your products at all? Knowing who you create videos for is crucial to your success down the road.
2. Define your goal -- and limit yourself to one!
Decide whether you’re trying to bring the audience you defined in Step 1 into the top of your funnel, engage with them in the middle of your funnel, or close them at the bottom of your funnel -- and then create your videos to help accomplish that goal.
3. Pick a topic that's done well in a different content format. Then turn it into a video.
Repurpose content that you've already created, like a blog post or presentation, and turn the main ideas into a one- or two-page script.
Practice reading it out loud. As you read, look for places that don’t sound right coming out of your mouth and edit them to sound more conversational. Share the script with others and peer edit.
4. Record yourself reading your script.
Use a webcam, iPhone, or whatever tools you already have -- most people will forgive production quality if you have great content.
5. Display the video on your blog, website, and/or social networks.
Use your analytics and get feedback from your target audience to find out what people liked and what they found confusing. Then, you can use your metrics and feedback to make your next video even better.
Realistically, you could achieve these five wins in a ;few days. Just get your first video out into the wild -- then iterate your process in future videos. You'll be a video pro in no time.