41 Instagram features, hacks, & tips everyone should know about

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in this game. And that’s especially true regarding marketing on a visual platform like Instagram.

In my experience, it takes dedication, consistency, and hard work to build a reputable Instagram account. However, I’m all for Instagram hacks that make account-building easier — especially since our 2025 State of Marketing Report revealed that 29% of marketers believe Instagram will see increased investment in 2025. (See where other Meta channels stack up in comparison.)

Whether you’re posting for business or pleasure, countless lesser-known features, settings, search options, and Instagram hacks can help take your Instagram game to the next level. And I've compiled them all here. Let’s go!

Note: Before getting started, make sure you're operating on the latest version of Instagram. At the time of publishing this guide, the latest version is 379.0.0 on iOS and Android.

Please also note that although this article might demonstrate each tip below using an iPhone or Android device, all items on this list are available for both operating systems and can be enjoyed using the same step-by-step instructions.

Table of Contents

• Instagram Account Features
• Instagram Design Features
• Instagram Optimization Features
• Instagram Reels Features
• Instagram Stories Features
• Instagram User Preferences Features
• User Search Features
• How to Get Verified on Instagram

41 Hidden Instagram Hacks, Tips, and Features

Instagram Account Features

1. Add and manage multiple accounts from the same device.

As a freelance social media manager working on multiple client accounts, I found this hack an absolute blessing. Managing multiple accounts from the same device made my job more effective and efficient.

For example, if a scheduled post hit a technical glitch and didn't go live, I could...