A lot of things can change in five years.
You could get a new haircut. You could move into a new house. You could start a new job. You could get a whole new set of friends (who then become old friends). You could watch your child, sibling, friend, or relative graduate high school, graduate college, and start their career.
No matter what these last five years have held, you can likely look back and say, "Wow, a lot has changed."Inbound marketing is no different. Five years ago, Digg was still a thing, Google still indexed tweets in search results, and Farmville was the most talked-about application on Facebook.
Today, inbound marketing is about a lot more than just getting found -- successful marketers are using it to attract people to their website, engage prospects, and delight customers. In light of that change, my HubSpot cofounder Brian Halligan and I have released an updated and revised edition of the five-year-old Inbound Marketing book, called Inbound Marketing: Attract, Engage and Delight Customers Online.
To get an idea of what changes you can expect to see in the book, I invite you to take a look at the SlideShare presentation below. It provides an overview of what inbound marketing looks like today and how you can use it to grow your business. Then, place your order for the new and improved Inbound Marketing book at http://inboundbook.com.
And if you want a free preview of Inbound Marketing: Attract, Engage, and Delight Customers Online, you can get one here.
Originally published Sep 2, 2014 12:00:00 PM, updated June 10 2021