At the Inbound 2012 Keynote Address, HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. Shah commented that in his experience, when it comes to grabbing people's attention, dogs are good, cats are great, and babies are better.
On social media sites like Facebook, Twitter, and Pinterest, marketers and business professionals who are on an endless quest to weed through the clutter in order to attract and engage consumers seem to have internalized Shah’s tactics. Sometimes it might be nice to see a cute baby picture or an amusing video of a cat, but other times you just want to get down to business.
That’s where LinkedIn comes into play. The professional social network. There's no fluff on the professional network; there are no pictures of other peoples’ babies or memes of what their cats can or can’t has. Yet despite the site's total dedication to business and professionalism, it seems that the more "social" social networks receive the bulk of the attention when it comes to using social media to attract new visitors and grow your business.
That why this week in HubSpot content was all about: LinkedIn. In this week's roundup, you'll learn all about the newest LinkedIn updates and features, what they mean for your business, and even get some advice directly from LinkedIn.
10 Ways Real Brands Spiced Up Their LinkedIn Banner Images
Just because LinkedIn is the professional network doesn’t mean you can ignore the look and feel of your LinkedIn Company Page. Such negligence would cause you to miss out on the opportunity to put your brand on display and attract qualified contacts. In this blog post, you can view a SlideShare of some of the most attractive LinkedIn banner images to inspire design ideas for your own LinkedIn Company Page.
Good News for Creepers: LinkedIn Upgrades “Who Viewed Your Profile” Feature
We all know about the “Who Viewed Your Profile" LinkedIn feature. This week, LinkedIn has started to unveil a new “Who’s Viewed Your Profile” layout which provides an even more in-depth report than before. In this installment, discover what the new tool looks like, the new features it will introduce, and how you can use them to your benefit.
Your Top Questions on “Social Selling” Answered by LinkedIn, Evernote, and HubSpot
Social selling is more than a buzzword; it’s a crucial part of how successful sales teams communicate with their leads. That’s why HubSpot, LinkedIn, and Evernote hosted a webinar this week to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration.
Toward the end of the webinar, three critical questions were asked regarding social selling. In this post, you'll find answers and explanations to those three common questions.
Want to Publish on LinkedIn? Now You Can
Have you ever wanted to get published on LinkedIn Pulse? Well this week, LinkedIn announced that soon, all members will be able to post on the social network’s publishing platform. Read this post to find out how publishing will work and what it will take to get your work published on LinkedIn Pulse.
A Sales & Marketing Love Story From LinkedIn & HubSpot
It can sometimes feel like marketers and salespeople are from different planets. They might have a rocky relationship or even argue with each other over lead quality, follow-up procedures, social media monitoring, and cost vs. revenue (among other things).
But is it truly a dysfunctional relationship, or simply a few minor miscommunications that, if solved, could turn their relationship into a classic love story? To find out what’s really going on, HubSpot and LinkedIn joined forces to uncover the truth. Their findings and answers are featured in this SlideShare.
What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!