When you’re looking for a local business that’ll fix your favorite pair of shoes, sell you the book your friend recommended, or bake a spaceship-themed cake for your kid’s birthday -- how do you find it?
You pull up your favorite search engine for a little online research, of course.
Your customers are no different. When they’re looking for a product or service similar to what your local business sells, they’re going online to find it.
A strong local SEO strategy is key to driving more people to your store, whether you have one storefront or five hundred. Take a look at these 16 local SEO facts and see why utilizing SEO could help your organization. (And to learn which parts of your site to optimize for local searches, check out this post.)
16 Local SEO Stats
46% of all Google searches are looking for local information. (Source: GoGulf)