Now, what if you have a creator account and you want to switch to a business account? Or what if you have a business account that you want to switch to personal? Or perhaps you have a personal account you want to switch to business?
To do this, follow the steps below.
How to Switch To and From Your Business Account on Instagram
Go to your profile.
Tap the Settings cog.
Click Account and Switch to Business Profile.
1. Go to your profile.
The first step to switch your account is to go to your profile.
2. Tap the Settings cog.
Next, click the three lines in the top right corner ...
... Then, click "Settings":
3. Click Account & Switch to Business Profile.
Now, click "Account" and then "Switch to business profile." If you're a business page and want to switch to a personal account, this button will become "Switch to personal account."
No matter what account you have or what you want to switch it to, this is the process to go through.
Interestingly, you can also do this by just clicking on your profile, and clicking "Edit Profile."
At this point, you might be wondering, "Why do I need a business account?" Below, let's review some of the top benefits of having a business account on Instagram.
Benefits of an Instagram Business Account
Access to analytics.
Ability to manage ads.
Swipe up feature.
1. Action buttons.
With an Instagram business account you can add action buttons to your profile, such as "Book an Appointment," "Make a Reservation," or "Get Tickets" depending on your needs.
In fact, plenty of scheduling software integrates with Instagram, so you can attach your Instagram business account to your scheduling software.
Additionally, you can add CTAs on your profile, including "Call" or "Email" so it's easier for your audience to get in touch with you.
2. Auto-scheduling posts.
A major perk of having a business account is the ability to schedule posts in advance. This is helpful because you can implement and execute your strategy without needing to spend every day on the app.
3. Access to analytics.
With a business profile, you'll gain access to insights about your followers. You can see a demographic breakdown and how your audience interacts with your posts.
4. Ability to manage ads.
This is one of the best features of Instagram business accounts.
You'll be able to promote posts and can easily select your audience, set a budget, and get rolling with advertising.
You can even work with influencers by directly promoting their branded content (if you're tagged as a business partner).
To get more in depth, your Facebook account will need to be linked so you can use the Facebook ad's manager.
5. Swipe up feature.
Another great feature of a business account is the ability to include swipe up links if you have more than 10,000 followers.
Since Instagram is one of the only platforms where you can't include any clickable links in your posts, this is an excellent way to get your content out there.
Getting started with Instagram marketing can be hugely beneficial for your company. And it's even an easy process. If you aren't sure where to get started, we suggest taking free courses on Instagram Marketing (like HubSpot's).
Originally published Apr 22, 2021 7:00:00 AM, updated April 22 2021