1. Go to your profile.
The first step to switch your account is to go to your profile.
2. Tap the Settings cog.
Next, click the three lines in the top right corner.
Then, click "Settings":
3. Click Account and switch to a business profile.
Now, click “Account” and then “Switch to Business Profile.”
Similarly, if you’re a business page and want to switch to a personal account, this button will become “Switch to Personal Account.”
You can also do this by just clicking on your profile, and clicking “Edit Profile.”
Whether you’re a creator or a business, you’ll also have access to Instagram Professional Dashboard. In the next section, you’ll learn how to access this feature and its benefits.
Working With Instagram Professional Dashboard
This feature allows you to gain insights into your post performance and reach. You can also learn about the demographic makeup of your audience. All of this information allows you to make decisions based on data.
Accessing Instagram Professional Dashboard is simple. Soon, you’ll have a wealth of insights at your fingertips.
How to Access Instagram Professional Dashboard
You can access Instagram Professional Dashboard in two easy steps. First, start by navigating to your professional profile. Then, look at the top of your profile page, and click “Professional Dashboard.”
From there, you’ll be able to track your performance, earn badges, and monitor your monetization.
Using Instagram Insights
You can also learn about each post’s performance by using Instagram’s Insights feature. To access this option, navigate to your profile. Under your bio, you’ll see the Insights option underneath your bio.
Insights is a powerful tool. Here you’ll be able to see your follower growth over different periods. You can also see the makeup of your audience, including where most of your followers live.
Additionally, you can monitor the performance of each of your posts. That includes the amount of engagement you receive. Soon you’ll know which types of content perform best on your page.
Note: If you have just converted a pre-existing account into a professional account, you will only be able to access data from posts made after the switch. Don’t expect to get insights right away.
Now at this point, you might be wondering, “Why do I need a business account?” Let’s go over some of the top benefits of having a business account on Instagram.
Benefits of an Instagram Business Account
- Action Buttons
- Auto-Scheduling Posts
- Access to Analytics
- Ability to Manage Ads
1. Action Buttons
With an Instagram business account, you can add action buttons to your profile, such as “Book an Appointment,” “Make a Reservation,” or “Get Tickets,” depending on your needs.
In fact, plenty of scheduling software integrates with Instagram, so you can attach your Instagram business account to your scheduling software.
Additionally, you can add CTAs on your profile, including “Call” or “Email,” so it’s easier for your audience to get in touch with you.
2. Auto-Scheduling Posts
A major perk of having a business account is the ability to schedule posts in advance. This is helpful because you can implement and execute your strategy without needing to spend every day on the app.
3. Access to Insights
With a business profile, you’ll gain access to insights about your followers. You can see a demographic breakdown and how your audience interacts with your posts.
4. Ability to Manage Ads
This is one of the best features of Instagram business accounts.
You can even work with influencers by directly promoting their branded content (if you’re tagged as a business partner).
To get more in-depth, your Facebook account will need to be linked so you can use the Facebook Ads Manager.
Set Up Your Instagram Business Account Today
Getting started with Instagram marketing can be hugely beneficial for your company, and thankfully it’s an easy process. Watch your social presence grow over time with tracked metrics and further your reach with your Instagram business account.
Editor's note: This article was originally published in April 2021 and has been updated for comprehensiveness.