I hate to break it to you, my fellow merrymaking marketers, but ... the party is over. The champagne bottles have all been popped, the toasts have all been made, and those holiday hangovers have all become distant (but painful) memories. Now it's time to move on to the toughest part of the New Year: following up with those resolutions.
If you're like me, most of your resolutions can be lumped into one of two broad categories: 1) health/fitness, and 2) marketing. Unfortunately, we can't help you with the former. To the best of my knowledge, there are no posts on Inbound Hub about getting started with the Paleo Diet or on becoming a CrossFit connoisseur. However, if you're looking to sharpen your marketing skills in 2014 and can't wait to learn about the latest tips, trends, and insights, we promise we'll have you covered all year long.
7 Marketing Resolutions to Start the New Year Right
As a regular maker and -- admittedly -- breaker of New Year's resolutions, I've learned that the more detailed a resolution is, the more likely you'll be to keep it. For example, while "being a better marketer" is certainly something to strive for, it doesn't address how you can be better. In this new post, we highlight 7 specific marketing resolutions you can make to start the year off right.
What Should I Tweet? 8 Places to Find Fantastic Content [SlideShare]
Will 2014 be the year you take the Twittersphere by storm? We hope so! But first things first: You need to be able to find fantastic content to share. To help you out, we've compiled these 8 sources of tweet-worthy content that you can use to give your Twitter presence a boost.
2014: A Year of Self-Doubt for Marketers
Don't worry! This "year of self-doubt" isn't as bad as it sounds. When HubSpot's VP of Marketing, Kipp Bodnar, made this prediction, he meant that 2014 will be the year that marketers question and evaluate their tactics. Over the past few years, we marketers have been trying to do too much. To succeed in the New Year (as this new post illustrates), we'll need to focus on what's driving business results and cut out ineffective tactics.
30-Day Blog Challenge Tip #1: Getting Started With Blogging
True story: When we make a verbal or written commitment -- as opposed to simply committing to something in our minds-- we're more likely to follow up with that commitment. So, are you ready to kick off 2014 with a month of creating top-quality blog content? Sign up for the 30-Day Blog Challenge and enter to win a complimentary ticket to INBOUND 2014!
20 Top Experts Share 24 Trends Transforming Sales in 2014 [SlideShare]
With all of this 2014 marketing talk, it's important that we don't forget about marketing's right-hand man: sales. After all, marketers are responsible for generating leads for the sales team to close. In this new post from our Inbound Sales section, we highlight 24 trends transforming sales in the New Year, from the fall of the "sales generalist" to the rise of active listening and sales-led content creation.
14 Tips for Developing a Smart Marketing Strategy in 2014
Let's wrap this up with some good old-fashioned (errr, "new-fashioned"?) marketing tips for 2014. Fresh off the presses of our Inbound Insiders section, this list of 14 tips -- which includes "defining your one-year company vision" and "checking out what your competitors have been up to" -- will help you become a smarter marketer in 2014.
What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!