It’s always interesting to see how the general theme across the most shared blog posts from the week changes from week to week. Last week, it seemed as though various aspects of using Twitter for marketing was the hot topic. This week, the most popular topic was optimization.
So take a few minutes to catch up on what you've missed this week and learn how you can optimize your blog posts, your website, and your Twitter account.
If you want people to share your blog posts, you have to do more than create exceptional content. The infographic in this blog post outlines the specific elements you should include and optimize on your blog posts in order to get the greatest possible content distribution.
Despite the widespread popularity of hashtags, lots of marketers continue to use them improperly. Simply including a hashtag in your tweet does not ensure that it will be successful. Take a look at this blog post to discover the all-too-common hashtag mistakes marketers continue to make on Twitter.
If you really want your website to increase conversion opportunities and sales, you need to know the basics of eye tracking research. This blog post will familiarize you with eye tracking research and offer specific guidelines you can follow to make your ideal website a reality.
At JetBlue, the employees are always looking for clever ways to exceed their customers’ expectations. Check out this blog post to learn how JetBlue optimizes their presence on Twitter to consistently delight customers and provide exceptional customer service.
What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!