For the past few weeks, the most shared content has covered a wide range of topics related to inbound marketing. While one post on SEO snuck into the list of most shared content this week, the majority of this week's most popular content centered around one clear topic: Twitter.
Take a few minutes to catch up on anything you may have missed from this week and learn all about everyone’s favorite 140-character social networking site and the new ways to rank on search.
Last week, some of the biggest names in social media marketing spoke at the Social Fresh Conference in Orlando Florida. Check out this blog post to see 19 of the most memorable tidbits shared during the conference from the top social media experts from companies like JetBlue, Spotify, and Dunkin Donuts.
Why is it that certain tweets receive a more clicks and higher engagement than others? To help you better connect with your audience on Twitter, this blog post offers some insight into the essential psychological theories that explain why people engage with some tweets more than others.
No matter how hard you attempt to abide by Google’s ranking factors, it likely seems as though you can never get it quite right. As soon as you start to think that you are really starting to get a hang of it, Google always seems to change what it wants. To help you make a little more sense of it all, this blog post features an infographic that outlines 13 tips for writing content that'll rank in search.
Including compelling images is particularly important on Twitter where you only have 140 characters to catch your audience’s attention. Although the use of images is a great way to boost your presence, simply including images in your tweets is not enough -- you need to make sure that you choose the right images. Check out the blog post to learn how to make the most of images on Twitter.
What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!
Originally published Jul 27, 2014 8:00:00 AM, updated July 28 2017