cadbury-egg-1This has been an amazing week for inbound marketers. Why? Well it seems this week, a number of companies have been working hard to bring us more tools and services to help track and calculate our marketing return-on-investment. And if there’s one thing inbound marketers love, it’s knowing how to calculate our ROI.

We have a line-up of great companies releasing new analytics tools, calculators, and services to make our lives even easier. So balance out the dozen Cadbury Eggs you're about to ingest with a little inbound marketing knowledge. Maybe a little brain exercise will help you burn off some of the sugar.

New Google Calculator Tracks Value of Mobile Marketing Efforts, From Entrepreneur

We all know the use of mobile devices to interact with businesses is growing. As businesses continue to invest more in their mobile marketing efforts, it’s important that they be able to track their ROI. Well, Google is here to save the day with their new mobile marketing calculator, The Full Value of Mobile Calculator.

The new calculator is designed to offer simple equations and benchmarks to help estimate the value that mobile drives over mobile sites, apps, and more. To start calculating your own mobile marketing efforts, you can upload information like in-store sales, and sales coming through mobile sites manually, or import them from an existing Google AdWords account. Follow the step-by-step guide and you’ll be ready to rock in about 30 minutes.

For marketers this is a dream come true. There's nothing more satisfying than being able to calculate your ROI on marketing efforts that you previously had no metrics around. With mobile marketing efforts on the rise, this is a perfect addition to your marketing tool belt. Read the full article at Entrepreneur.

Pocket for Publishers Brings Analytics, Branding & Paywall Support to the View-Later Service, From The Next Web

With all the save-for-later services and apps out there, Pocket has become quite the rock star with its services encompassing more than just text. Pocket gives its users an easy way to save all of their content for consumption at a later time. One thing that many marketers may not be aware of is that older content can sometimes be responsible for drawing in many more visitors than your new content. With this in mind, Pocket has brought analytics and branding options to its service. They will be offering analytics, custom footers, a save-to-pocket button, and site subscriptions to the mobile app and browser services.

This is fantastic news for any content creators out there. With evergreen content generating more visitors and leads, you’ll now be able to track and analyze what content is saved and consumed by your visitors over time. These new features even let you A/B test your custom footers to find the most effective way to keep conversion rates up. Read the full article and learn more about these features at The Next Web.

Design It Yourself: The Marketer’s Crash Course in Visual Content Creation

Let’s face it already; visual content is here to stay and if you haven’t hopped on that bandwagon, you should. With all the tools and services available to track and calculate your ROI, you can focus more on creating high quality visual content. We know that tools like Photoshop, Illustrator, and InDesign aren’t easy to use or affordable for most marketers. This is why we’ve put together this comprehensive guide to visual content creation that any marketer can use. The crash course comes with templates, a list of free and easy-to-use design tools, and a breakdown of essential design tips. Download the crash course today!

Facebook Opens News Feed to Targeted Brand Posts, From Mashable

Looks like Facebook has launched a new feature that lets brands target users for status updates that don’t appear on their own business page. This new feature is designed to target specific groups of customers without alienating others. This means that a company could run a post about a topic that appeals to one small group of fans, and have that post only appear on their news feeds, instead of showing up on the brand's Facebook page. With this new set of features, brands will be able to more accurately target posts and still have messaging that resonates with all of its fans.

Although these units are called “Posts” they are actually targeted ads that can include links to a homepage, landing page, or product page. Marketers will now be able to segment their Facebook fans into targetable lists for specific posts. This is an awesome feature for marketers to jump on. Read the full article at Mashable.

Yelp Offers Local Businesses New “Revenue Estimate” Tool, From Marketing Land

Luckily for us, Google isn’t the only one launching an ROI calculator this week. Yelp has announced its “revenue estimator” for small businesses. This new tool is free to all businesses with their own Yelp profile. The tool is quite simple; it multiplies customer leads in a given month by an average revenue-per-customer figure. Right now, Yelp is bundling their definition of a “lead” under a number of actions: clicks to the business website, menu lookups, map lookups, calls, check-ins, photo uploads, deals sold, and Open Table reservations.

Marketers and small business owners can use this new calculator to roughly break down their lead generation efforts and determine if their Yelp advertising is paying off. Although this isn’t going to be the most accurate way to track your ROI on Yelp, it’s much better than having no data at all. Learn more and read the full article at Marketing Land.

Do you have any other favorite ROI tools you keep in your back pocket? Share your gems with us!

Image credit: perry_marco

Originally published Mar 31, 2013 9:00:00 AM, updated March 31 2013


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