Yes, change can be ... well ... scary at times -- but it can also be advantageous. The ultimate example: Inbound has brought about a big change in how companies concept and execute their marketing campaigns. With this larger change in how businesses reach consumers and grow their customer base has come many smaller changes.
From the evolution of responsive design, to new advancements in social media, to emerging trends in website design, change is happening at a very stead pace -- meaning marketers would be quite smart to keep up with the times and adapt their strategies accordingly.
Below, you'll find several of the latest articles to hit Inbound Hub in the past seven days -- many of which focus on the various changes occurring in the world of marketing, as well as some that provide invaluable resources that can greatly help you acclimate to those changes.
A/B Test Finds 55% Increase in Leads When Images Added to Tweets [New Data]
We're alllll about A/B testing here at HubSpot -- and we need to be, since we strive to understand what works in our own inbound tactics. One such test helped us find some intriguing new data you may want to take note of: When it comes to images in tweets, lead gen opportunities bump up considerably over text-only tweets. Learn more about these findings in this latest post in the Marketing section.
Create Ebooks in Half the Time With These Essential Resources
Time can be on your side when developing ebooks -- that is, if you utilize the wonderful resources included in this recent Inbound Hub post. Take advantage of these crazy-helpful offers, including free stock photos, icons, and ebook templates, and you'll become a content creation machine.
How to Sell Decision Makers on Responsive Design
Responsive design is becoming the norm for websites today -- and yet, many companies still haven't adjusted their websites accordingly so they appear the same on smartphones, tablets, and PCs. If you've got a hesitant boss who won't listen to you regarding this much-needed change to your company's site, this post can help you convince them to take action.
Don't Regret Your Website Redesign: The Resources You Need to Do It Right
When redesigning your site, you'll not only want to make it responsive, but also optimize it appropriately. That means preserving SEO, making it easier to track site metrics, and creating quality content, among other things. To learn all about the prime areas you ought to focus on when redesigning your site, take a few to gloss over this in-depth article.
The Content Conundrum: Everyone Wants Quality, but Nobody Wants to Pay
To pay or not to pay? That is the question (believe it or not) that some companies ask themselves today when it comes to investing in quality content. Beth Stackpole explores this "conundrum" further in her thought-provoking post featured in our Up and to the Right section.
How to Get the Most Out of Your Dreamforce Experience
It's that time of the year when salespeople, execs, and a variety of other professionals convene for Salesforce's annual conference. With numerous speakers and booths there, it may prove difficult to organize your schedule accordingly. Leo Dirr provides his recommendations for maximizing enjoyment at Dreamforce, including which essential conference events to check out, in his latest post from the Sales section.
What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!