Yes, change can be ... well ... scary at times -- but it can also be advantageous. The ultimate example: Inbound has brought about a big change in how companies concept and execute their marketing campaigns. With this larger change in how businesses reach consumers and grow their customer base has come many smaller changes.
From the evolution of responsive design, to new advancements in social media, to emerging trends in website design, change is happening at a very stead pace -- meaning marketers would be quite smart to keep up with the times and adapt their strategies accordingly.
Below, you'll find several of the latest articles to hit Inbound Hub in the past seven days -- many of which focus on the various changes occurring in the world of marketing, as well as some that provide invaluable resources that can greatly help you acclimate to those changes.
A/B Test Finds 55% Increase in Leads When Images Added to Tweets [New Data]
We're alllll about A/B testing here at HubSpot -- and we need to be, since we strive to understand what works in our own inbound tactics. One such test helped us find some intriguing new data you may want to take note of: When it comes to images in tweets, lead gen opportunities bump up considerably over text-only tweets. Learn more about these findings in this latest post in the Marketing section.
Create Ebooks in Half the Time With These Essential Resources
Responsive design is becoming the norm for websites today -- and yet, many companies still haven't adjusted their websites accordingly so they appear the same on smartphones, tablets, and PCs. If you've got a hesitant boss who won't listen to you regarding this much-needed change to your company's site, this post can help you convince them to take action.
Don't Regret Your Website Redesign: The Resources You Need to Do It Right
When redesigning your site, you'll not only want to make it responsive, but also optimize it appropriately. That means preserving SEO, making it easier to track site metrics, and creating quality content, among other things. To learn all about the prime areas you ought to focus on when redesigning your site, take a few to gloss over this in-depth article.
The Content Conundrum: Everyone Wants Quality, but Nobody Wants to Pay