For marketers and sales professionals, a major part of our jobs has become simply attempting to keep up with rapidly evolving technologies. As soon as you think you’ve mastered your keyword strategy, Google encrypts its search results; once you've finally convinced your company to integrate Twitter and Facebook into your marketing strategy, digital experts are focusing on the significance of Pinterest and Instagram.
This week a lot of our content has focused on changes made to the platforms that marketing and sales professionals rely on -- as well as tips to help you succeed in the rapidly evolving digital landscape.
Say Hello to #NewKlout: Klout Steps Into the Content Discovery Space
This week, Klout launched #NewKlout -- and the social influence scoring company took one large step into the content discovery space as they did it. Klout doesn’t want to simply score your influence on social media anymore, they also want to help you raise your influence by helping you locate shareable content.In this post, you can check out the functionalities of #NewKlout so you can determine if it could help you improve your social media marketing.
Twitter Tests Out New, More Visual Layout
One of the benefits of working at a major tech blog like Mashable is that sometimes, you’re so on top of industry news that you’re actually out in front of it. This week, a Mashable editor logged into Twitter to find that his account had been redesigned. Here you can see some images of this new Twitter layout so you too can stay ahead of the curve in case you see the new layout soon.
Why PR Is the New SEO (and What You Should Do About It)
Recently, marketers have seen a drastic shift in “what’s effective” in the promotion of a website. For years, the notion that you had to create good content in order to improve your SEO seemed ludicrous, but now quality content is the name of the game. In this installment, discover why quality content is vital to your SEO and some useful things you can learn from PR pros to get more out of your SEO.
Never Heard of ‘Graymail’? Here’s What You Need to Know
Direct mail, email, junk mail … ‘Graymail’? In this post, you’ll learn everything that you need to know about graymail, including how it could already be affecting your email marketing campaigns.
Indoor Location Services: Do We Have a Deal for You!
Geo-location services, the ones that tap a smartphone’s internal GPS to match consumers with special business offers in their area, are planning an ‘assault on the marketplace.’
That’s right, soon geo-location services will be able to target consumers based on their location inside of a mall or even a specific store. The indoor location services will create a dramatically different shopping experience for consumers and open up remarkable marketing possibilities for retailers to improve their in-store conversion rates. Read here to learn all about these new services, their potential uses, and the impact they'll have on the market.
A Visual History of Google Algorithms Changes [Infographic]