Writing and designing a valuable offer is only the first step of getting leads out of that offer -- next, you've got to set up landing pages so you can actually get those leads. That's why it's so critical to make sure your landing pages are properly optimized. Every tweak you make, big or small, could have a huge impact on the number of visitors that convert to leads.

So how do you actually optimize your page? Which parts should you choose to change up to get the best results (the headline, the form, the copy itself, etc.)?

Never fear: This infographic from the folks at QuickSprout sets out to answer these very questions. In it, you'll learn the nine elements of high converting landing page design, how to maximize SEO and usability, and how to test effectiveness and calculate ROI.


Want to learn more about optimizing landing pages for lead generation? Check out our free ebook on landing page optimization.

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Originally published Sep 9, 2014 12:00:00 PM, updated June 10 2021


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