pinterest-news-article-pinsA few days ago, Pinterest announced that it'll be rolling out an ad platform. (I guess it was only a matter of time, right?)

But the social network's not stopping there with the changes! Today, it announced something I think inbound marketers would be really pumped about: there's a new type of pin! 

I know! More things to pin! Now, Pinterest is going to let you start pinning articles. (Well, in a more productive way, anyway. I'll explain in a minute.) 

I thought you'd like that, you content creating inbound marketer, you. ;-) Here's what you need to know to be ahead of the Pinterest game.

What You Need to Know About Pinterest's New "Article" Pins

Pinterest's article pins are just what they sound like -- pins for, you know, articles. So now, if you're a brand that wants to take advantage of Pinterest but finds original visual content too high a resource investment for you to make, you don't have to be left out of the Pinterest game. You can pin, say ... those awesome blog articles you're always writing!

The article pins will now include critical information in a more prominent fashion that helps your written content get traction, including:

  • Story Headline
  • Author Name
  • A Description of the Story (like your meta description)
  • Source URL

Now you might be saying to yourself, "Self, I used to pin my articles on Pinterest, anyway." Well, good for you for being scrappy -- but now those pins will look waaaay better. The biggest difference? The images will be bigger, and critical information like your meta data is displayed more prominently. Here's what the new pins will look like, courtesy of TechCrunch.


Pinterest will also retroactively adjust the look and feel of articles you've pinned in the past, so your old stuff will get the new, sexy look.

So, What Does This Mean for You?

It means if you aren't using Pinterest to promote your marketing content, it's time to start. It also means you might want to put a little more time and effort into finding ways to incorporate compelling visuals into your text-based content, so you have something stellar to pop out in that Pinterest feed.

If you ask me -- as an avid Pinterest user and an inbound marketer -- this move makes a ton of sense for Pinterest. Pinterest is already a spectacular bookmarking service. The only downside, for me, is that it hasn't been too easy to use it to bookmark written content; it's just where I go for ideas that can be encapsulated in a visual, perhaps with an explanatory link behind it. To be clear, I'm not an early adopter -- I'm a skeptical one. But this skeptical adopter sees the potential as a consumer of internet content in boards like "Cool Marketing Articles," "Feel-Good Content," or "Smart Stuff." See what I mean?

This is a pretty easy transition for you to make as a marketer -- adding a little pinning activity of written content into your daily schedule isn't too much to ask. I recommend giving it a shot now that the barrier to entry is a little lower than it will be in the future as this new feature rolls out. The fact that this was released just days after its ad service tests shows massive opportunity for integrating a paid strategy with your organic Pinterest presence, too. So hop on the bandwagon -- the time is now to sort out how to make Pinterest work for you.

Image credit: bumbs

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Originally published Sep 24, 2013 1:05:00 PM, updated July 28 2017


Pinterest Marketing