With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Then, you can work with them and leverage their expertise by sponsoring the content they've made. Alternatively, you could also create a native ad that aligns with their discussion topics.
We'll cover podcasting's biggest marketing opportunities, where podcasting is headed, and the demographics who tune in the most.
As you've seen from the stats above, podcasting is growing in popularity — especially among younger generations. And while it is often considered a form of "entertainment," podcast content can be incredibly versatile.
For example, although millennials or Gen Z listen to podcasts that feature interviews with big celebrities, they'll also listen intently to smaller shows that educate them about new trends or news that impacts their life or career.
Because there are so many podcasts, and so many listeners with buying potential, you might want to consider podcast sponsorships in your future advertising plan.
Originally published Aug 5, 2022 7:00:00 AM, updated August 05 2022