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Where Marketers Go to Grow

July 5, 2014 // 8:00 AM

The Resources You Need to Master Smart Content [In Under 100 Words]

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smart_contentFirst, make sure you know what smart content is and how it works. (Hint: It's also known as dynamic content.)

Then, you need to create a smart content strategy to address different target buyers who are in different stages of the buying journey. Sound confusing? Use this template to get organized.

Smart content is versatile -- you can use it pretty much anywhere in your marketing: on your blog, in your emails, on your landing pages, on your homepage ... you get the picture. If you need inspiration, check out these examples of companies using smart content

Good luck!

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Topics: Personalization

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