marketing-salesAt HubSpot, we spend a lot of time and energy focusing on sales and marketing alignment. Sales relies on Marketing to deliver high quality leads and Marketing expects Sales to follow up with and capitalize on the leads that they give them.

When two teams are forced to rely on one another so heavily, if there aren’t well established channels of communication and mutual respect between the two teams, conflict can ensue.

This week in HubSpot content, a lot of emphasis was placed on sales. From a marketer going undercover as a sales rep to our VP of sales paying to run our Twitter account, the articles in this week’s roundup will provide sales insight from a variety of perspectives.

What Sales Wants From Marketing (Besides More Leads)

We all know that sales depends on marketing for quality leads, but what do they want from marketers other than more leads? In this blog post, find out what your salespeople really want from your marketing team according to a HubSpot sales manager.

I Ditched Marketing and Hit the Sales Floor for an Hour. Here’s What Happened.

Marketing and Sales are two sides of the same coin, but how much do they really know about each other? HubSpot staff writer, Ginny Soskey, took it upon herself to go undercover as a sales rep to discover exactly what it’s like to be a sales person. In this blog learn about her experience as well as what she learned about sales from being on the front line.

Here’s What Happens When Your VP of Sales Pays $1K to Run Your Twitter

Ginny wasn’t the only HubSpotter who switched roles. Our VP of sales also tried his hand at a new role, paying 1K of his own money to run HubSpot’s Twitter account for a day. Find out why and learn about his experience as a social media marketer in this post.

Sign the Oath! The 21 Convictions of Sales Prospecting [Infographic]

This article argues that it’s time to revolt against the telemarketers and spammers who give sales folks a bad name. This HubSpot sales person argues that it’s time for true sales professionals to take an oath so they can separate themselves from the spammers. Check out all 21 of the convictions and sign the oath yourself in the comments section.

Study: 3 of 4 Sales Reps Have No Idea What They’re Doing

At some point, we’ve all dealt with an incompetent salesperson. According to the study outlined in this blog post, three out of four people who work in sales, 75%, are inept and cannot execute. Find out why this statistic makes sense and learn the details of the study.

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Originally published Mar 16, 2014 8:00:00 AM, updated July 28 2017