It's okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?).
Fear not, marketers -- we've got you covered.
Below, you'll find comprehensive-yet-concise tips on how to accomplish a number of inbound undertakings via some of the posts featured on Inbound Hub this past week. You'll also get some insights regarding just what exactly the future holds for SEO, and what the heck is going on over at Google.
So take a break from putting together your Walter White or Miley Cyrus Halloween costume (seriously -- everyone's going to be them this year, so you may wanna come up a backup plan) and absorb all of the advice and observations we've published in the last seven days.
The Future of SEO and What it Means for Inbound Marketing [SlideShare]
How to Generate Click-to-Tweet Links for Your Content [Quick Tip]
Posting great content just isn't enough these days -- you've gotta know how to get people to share your content. A simple way to do this? Add click-to-tweet links right next to your copy. So, the next time you develop a post filled with useful stats or quotes you want the Twitterverse to share, plop some of these buttons next to them and you could see social sharing of your content boom.
The Complete Checklist for Creating Compelling Calls-to-Action
Coming up with distinct, awesome-looking calls-to-action that'll entice readers to click isn't the easiest of tasks -- that is, of course, unless you know the vital elements that make great CTAs. Take a glance at this easy-to-follow list of the major components successful CTAs have and you'll realize just how easy it is to start generating some of your own.
4 Essential Best Practices to Successfully Prospect Inbound Leads
From our own Mark Roberge comes a post salespeople would be wise to read. When it comes to prospecting, Mark knows a thing or two. To get a glimpse into what he considers the best practices for working with leads and moving them through the sales cycle, check out his latest postfeatured in our Sales section. (Hint: Making old-school cold calls and elevator pitches aren't moves he advises).