It's okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?).
Fear not, marketers -- we've got you covered.
Below, you'll find comprehensive-yet-concise tips on how to accomplish a number of inbound undertakings via some of the posts featured on Inbound Hub this past week. You'll also get some insights regarding just what exactly the future holds for SEO, and what the heck is going on over at Google.
So take a break from putting together your Walter White or Miley Cyrus Halloween costume (seriously -- everyone's going to be them this year, so you may wanna come up a backup plan) and absorb all of the advice and observations we've published in the last seven days.
The Future of SEO and What it Means for Inbound Marketing [SlideShare]
No, this isn't fake forecasting like Conan does from time to time. With some expert analysis, we delved into just how much SEO has shifted in the last decade (and even the past few years) and predicted what will change in the world of search -- from mobile, to social, to context. In addition to this thorough post, we also have a SlideShare detailing what's to come for SEO and inbound.
How to Generate Click-to-Tweet Links for Your Content [Quick Tip]
Posting great content just isn't enough these days -- you've gotta know how to get people to share your content. A simple way to do this? Add click-to-tweet links right next to your copy. So, the next time you develop a post filled with useful stats or quotes you want the Twitterverse to share, plop some of these buttons next to them and you could see social sharing of your content boom.
The Complete Checklist for Creating Compelling Calls-to-Action
Coming up with distinct, awesome-looking calls-to-action that'll entice readers to click isn't the easiest of tasks -- that is, of course, unless you know the vital elements that make great CTAs. Take a glance at this easy-to-follow list of the major components successful CTAs have and you'll realize just how easy it is to start generating some of your own.
4 Essential Best Practices to Successfully Prospect Inbound Leads
From our own Mark Roberge comes a post salespeople would be wise to read. When it comes to prospecting, Mark knows a thing or two. To get a glimpse into what he considers the best practices for working with leads and moving them through the sales cycle, check out his latest post featured in our Sales section. (Hint: Making old-school cold calls and elevator pitches aren't moves he advises).
How to Hack Google Plus for SEO Value
Ah, Google+: the other social network -- or is it? Marketers everywhere are starting to view it as much more than just a bonus social platform to post their content to and engage with their audiences. It's actually become quite the substantial source for leads for many agencies and companies, and it continues to grow and evolve by the day. Check out our post on Inbound Insiders that relays how you can garner some SEO value from the site.
Seth Godin Says Google Has Officially Jumped the Shark
Speaking of Google, the company continues to make noise with changes galore. After announcing it will start using users' photos and information in ads, The Google is now shaking up another aspect of its ad game by testing out some (rather obscenely large) banner ads. Dan Lyons talks about the move and what's going on with the search engine conglomerate lately in his Up and to the Right section.
What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!
Image credit: Kheoh Yee Wei
