Whether you're handling the marketing efforts for your business or you're a savvy marketing veteran working with a number of clients, chances are, you could benefit from some industry tips, tricks, and tools from time to time to make your inbound work a little easier.
Enter some content from the past week.
Trying to come up with a way to make your content more enjoyable for your audience? Looking to use your time and resources at work more efficiently? Break out the notepad and set 15 minutes aside to read over our posts from the last week. You might just thank yourself later.
Productivity Tools and Techniques to Stop Wasting Away Your Workday
"There's no way I can make this topic interesting ... at all." At one point or another, seemingly everyone producing marketing content for a client or their own company has said this. However, these content creators should know their writing can be a lot more fun and enjoyable for their audience to read if they just know the right methods to use to get their message across. If you're looking to jazz up your content, check out 10 ways we think can help.
5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
Think only B2C companies can easily secure a significant number of leads on Facebook? Think again. More and more B2B companies are finding the site to be a veritable gold mine for leads -- but others still struggle to get from engagement to actual lead generation. If you fall into this category, take a few minutes to read over these tips (and a helpful SlideShare) on how you can bolster your lead gen on Facebook.
A Free, Customizable Template to Help You Prove Your Marketing ROI [+ SlideShare]
Some marketers need to prove to their managers just how much ROI they're getting from their efforts on social media, through email, and from various other facets of their marketing campaigns. The best way to do this? Determine what metrics you need to track and then download our templates for Excel and PowerPoint so you can show off your data in a stylish, comprehensive presentation.
SEO Guru: Google Is Abusing Its Monopoly Power
This week, Moz Founder and CEO Rand Fishkin provided his thoughts about Google's decision to encrypt all keyword searches. His view on the matter and how it'll affect the world of SEO marketing? Well, "troubling" and "concerning" were two words he threw out. Read the entire post to discover more of Fishkin's outlook on Google's latest moves.
What was the most interesting thing you learned this week on the HubSpot blog? What do you want to see more of? Leave your feedback in the comments!