Every marketer needs data. You need data to show your boss the value of your work. You need data to determine if a campaign is running smoothly. You need data to make decisions about what you should continue working on -- and what you shouldn't.
But that doesn't mean every data point you can get your hands on is important to track. With only so much time in the day to measure your marketing performance, what pieces of data should you actually be monitoring? What are some of the vanity metrics that you don't really need to track?
On March 11, HubSpot's VP of Marketing Kipp Bodnar and I hosted an hour-long webinar discussing how to make smart measurement decisions without spending most of your week in the weeds of your marketing analytics. If you are interested in seeing the webinar, you can access the slides and recording here.