Looking to spice up your social media presence? Ever consider running a contest or offering special promotion for your followers?

If you're considering incorporating some gamification into your social media marketing strategy, you might want to check out this infographic created by Kontest, which is based on internal data from its contests platform for Facebook, the web, and mobile.

Seeking to answer the questions marketers have about creating contests, the infographic highlights data about contest usage as well as tips for running a successful contest in social media. Check it out! 

(Click infographic to enlarge.)


Have you ever hosted your own contests in social media? What tips can you share for making them successful?

Originally published Aug 9, 2013 2:00:00 PM, updated August 28 2017


Social Media Campaigns