Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.
From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business' personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.
And it's working: 51.9% of marketing professionals worldwide name video as the type of content with the best ROI, according to a research report from Adobe. And over 60% of marketers plan to increase their investment in video over the next year.
Right now, video is performing incredibly well on social media. So where is it headed during the rest of 2016 and beyond?
Check out the infographic below from Animoto to learn how marketers are using video to get better business results, which social platforms are dominating the video sphere, and where video and mobile marketing fit together.
Originally published Aug 3, 2016 6:00:00 AM, updated February 01 2017