Price: Starts at $800/month, included in the Marketing Hub Professional tier
HubSpot's social inbox tool saves you valuable time while still optimizing your social efforts. Schedule your posts, integrate your social networks with your blog, and monitor messages and mentions so you can nurture new leads.
HubSpot also integrates all of your marketing with your CRM, so it's easy to figure out how many leads and customers you're receiving directly from social media. "HubSpot Marketing Hub… puts the potential of corporate marketing within everyone's reach," one customer says.
Price: Starts at $49/month for individual creatives
Kicksta is an Instagram growth service that helps you get more organic followers on your Instagram business account. Using your company account, the growth service "likes" around 30,000 photos a month on carefully-targeted accounts. Those users -- real people, not spam bots or fake accounts -- will begin to follow your account, increasing your brand awareness.
Kicksta is a good fit for any industry and provides a friendly, responsive, and helpful customer success team. "Kicksta helps introduce new audiences to our brand while providing consistent organic Instagram growth," says Ryan Beltran, CEO of watch company Original Grain. "It’s great for social proof too!"
Image courtesy of kicksta.co
Price: Starts at $9/month for solopreneurs
Social media marketing platform Later lets you plan and schedule your Instagram, Twitter, Facebook, and Pinterest posts. The drag-and-drop calendar makes it easy for you to map out your upcoming posts and see at a glance how your feed will look.
You can also track your analytics, which will help you figure out the best time of day to post, and the best hashtags to use. Additionally, the Linkin.Bio feature for Instagram helps your posts become instantly shoppable.
"I love that you can either use it via the website or app on-the-go," one user remarks. "It is one of those apps that I could not live without … Later is [a] super easy tool to set up."
Image courtesy of later.com
Price: Starts at $9.99/month
Adobe's Lightroom product is a tool that lets you organize and edit photos. Since social media is all about visuals, it's critical your business's social media accounts showcase vibrant, on-brand photos.
Sliders, filters, and many other features make Lightroom a user-friendly tool to create beautiful photos even if you don't have much editing experience. Lightroom is available for both mobile and desktop, and best of all, changes made on one device immediately apply to all devices.
Image courtesy of adobe.com
Price: Free or $12.95 per team member per month
Canva is an easy-to-use graphic design website where you can create custom, on-brand graphics for your company's social media accounts. The website has dozens of templates -- everything from Facebook banners to Instagram stories to Twitter posts -- so if starting from scratch to create social graphics seems intimidating, use a template instead.
One user said, "Canva has been a lifesaver to me and my business. No more hours sitting in front of the computer coming up with graphics for social media post[s] or Pinterest post[s]."
Image courtesy of canva.com
Described as "a toolkit for storytellers", Unfold is an iOS and Android app that helps you create beautiful templates for Instagram stories. Bringing your creative visions to life is the driving idea behind Unfold. It's an ideal app for lifestyle brands who want to create stylish collages to keep their social media accounts on-brand and receive the maximum amount of engagement from followers.
Image courtesy of Apple iTunes.
Price: Starts at $30/credit (one credit equals one Instagram report for one year)
You'll never earn money from fake followers -- they just make your engagement look bad (think millions of followers, but only a few hundred likes per photo) and ruin your reputation. That's why HypeAuditor weeds out fake followers on your Instagram account to help you determine your organic reach.
Additionally, HypeAuditor analyzes your audience to figure out where they live, their age and gender, and which of your followers are ghosts.
Image courtesy of hypeauditor.com
Price: Starts at $0.25 per image
The website Retouchup provides an easy way to edit photos for social media, from basic color correction to more advanced Photoshop-like features such as adding or removing people from a photo. With Retouchup, you don't do the work yourself -- instead, just submit a photo and the website's experts will edit the photo for you within 24 hours.
"You're making me look like an awesome photographer!" one user gushed. Retouchup can save you time during the editing stage, and make your images appear higher-quality and more compelling.
Image courtesy of retouchup.com
There are numerous choices out there for high-quality social media tools. Ultimately, it's your job to decide which tool is the best fit for your needs, your budget, and your marketing goals.
Need a painless way to track your social interactions? Try HubSpot's social inbox tool today.
Originally published Jun 6, 2019 7:00:00 AM, updated December 16 2019
Topics:Social Media Marketing