Even if you're not keeping score, it's likely that your spelling and grammar mistakes aren't going unnoticed.
While internet slang -- lol, ttyl, wtf -- is changing the way we communicate both online and off, there's still a case to be made for the importance of good spelling and grammar.
In fact, after studying the LinkedIn profiles of 100 native English-speakers in the consumer packaged goods industry, Grammarly found that those who failed to progress to a director-level position within the first 10 years of their careers made two-and-a-half times as many grammar mistakes as their director-level colleagues.
Still don't understand why people are making such a big fuss over the difference between their and there? We've called up some embarrassing mistakes by companies such as McDonald's and Nike to help illustrate the true cost of spelling and grammar fails.
Apparently someone missed the memo about apostrophes ...
When Old Navy released its "Superfan Nation" collegiate t-shirts back in 2011, it quickly became evident that it could have used a second pair of eyes before moving to production. Talk about a costly mistake.
If Thomas Edison was capable of inventing the phonograph, the motion picture camera, and a little thing called the light bulb, we're certain that H&M should be able to handle the spelling of the word "genius."