Imagine being able to transport yourself to a completely different place -- an idyllic beach paradise, a front row seat at a Paul McCartney concert, an unexplored planet -- with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what's possible.
NASA defines VR as “the use of computer technology to create the effect of an interactive three-dimensional world in which the objects have a sense of spatial presence.” And the level of personalization and immersion that VR provides makes it a great opportunity for brands to engage with their tech-savvy audiences.In fact, brands such as The North Face, Coca Cola, and Sony Pictures have already started using VR to delight their consumers and build loyalty in ways that are highly innovative and, in some cases, very affordable.
To learn more about how the evolution of virtual reality -- from the 1930s to present day -- check out the infographic from Communications@Syracuse below. (And to learn more about other game-changing trends you should incorporate into your marketing strategy, check out this blog post.)
AR vs. VR: Which Is More Effective for Marketing [+Consumer Data]
What is the Metaverse: What Marketers Need to Know
What Consumers Think About the Metaverse & What Brands Need to Know [New Data]
8 VR Startups to Keep an Eye On In 2021
These Influencers Are Computer-Generated: The Future of Marketing, or Untrustworthy Advertising?
The Ultimate Guide to Virtual Reality
How to Create a Content Marketing Strategy for Virtual Reality
10 of the Best VR Headsets for PC, iPhone, Android & More
Virtual Reality Video Roundup: 11 VR Examples You Need to Watch
11 Virtual Reality Apps That You Won’t Be Able to Put Down
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