The top types of AI-generated content in marketing [new data, examples & tips]

Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process.

With AI handling many manual tasks, marketers need to understand AI-generated marketing content and its benefits to choose the right tools and strategies for their goals.

In this blog post, I‘ll dive deeper into the top AI-generated marketing content types, using data from HubSpot’s 2025 State of AI Marketing Report, which includes insights from a global audience of marketers.

I'll also share AI-generated content examples and tips so you can see its potential in action. By leveraging these insights, you can enhance your content strategy and gain a competitive edge.

Table of Contents

• What is AI-generated content?
• How does AI-generated content work?
• Top Content Types for Generative AI
• AI-Generated Marketing Content in 2025
• AI-Generated Content Marketing Pros and Cons
• AI-Generated Content Marketing Tips
• Best Practices for Using AI-Generated Content

What is AI-generated content?

AI-generated content refers to any text, images, videos, or other media that's created using artificial intelligence algorithms rather than being produced entirely by humans. In marketing, this includes everything from email campaigns and social media posts to blog articles and product descriptions that are written, edited, or enhanced by AI tools.

These AI systems analyze vast amounts of existing content to learn patterns, styles, and structures, then apply this knowledge to generate new content that mimics human-created work. The most advanced AI content tools can adapt to brand voice, understand context, and produce content that's increasingly difficult to distinguish from human-written material.

How does AI-generated content work?

AI content generation relies on sophisticated language models trained on billions of text examples from across the internet. These models identify patterns in...