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Agile Marketing Blog Posts

Marketing / October 20, 2014 Are Efficiency and Creativity at Odds With One Another?
Are Efficiency and Creativity at Odds With One Another?

By Howard Tempero

competition-at-oddsThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

The push-and-pull between creativity and efficiency is a delicate tango. On the surface, it would appear that they are far-flung second cousins (twice removed). A deeper look reveals that some of the core principles and habits of creativity and efficiency are actually quite similar.

I am a creative-minded individual, focused in a ... Read More

Marketing / June 4, 2014 How to Conduct Market Research on a Tight Budget
How to Conduct Market Research on a Tight Budget

By Meghan Keaney Anderson

You can learn a lot from product failures. In 1982, Toothpaste Brand Colgate decided it would expand its brand by launching Colgate Kitchen Entrees, frozen dinners for the busy consumer. In 2000, Heinz debuted a brand new ketchup -- it was purple. In 2005, Pen and Lighter maker Bic entered the market with a new line of disposable underwear for women.

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Marketing / January 12, 2012 How to Structure a Kick-Ass Marketing Team for Any Company
How to Structure a Kick-Ass Marketing Team for Any Company

By Kirsten Knipp

describe the image Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing . Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business?

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Marketing / May 19, 2011 Get Agile: Running a Marketing Team Like a Startup
Get Agile: Running a Marketing Team Like a Startup

By Kirsten Knipp

Last quarter, your sales team hit quota, and everything was hunky dory … for about a day . Then Q2 started, and you were back to square one in terms of leads and sales. In some companies, that sales and marketing cycle happens monthly or even weekly. In the meantime, your competition has launched a new product, there’s been a regulatory change, and your CEO decided to acquire a new product line via mergers and acquisitions. How on earth can today’s modern marketer keep up?

go agile
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