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Education Blog Posts

The latest posts on building an inbound marketing machine at your school, college, or university.

Marketing / January 10, 2017 4 Education Marketing Trends to Keep an Eye on in 2017
4 Education Marketing Trends to Keep an Eye on in 2017

By Sam Balter

Education_Trends.pngContent, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve.

Video Goes Big and Goes Live

The powerhouse engagement stats for video content keep growing. People watch more content online. Nearly half of Millennial digital video consumption happening on mobile. Incorporating video into your content plans is no longer optional. Read More

Marketing / November 8, 2016 Steps to Building an Amazing Student-Nurturing Workflow
Steps to Building an Amazing Student-Nurturing Workflow

By Nora Hanagan

You have traffic and lead generation campaigns that are filling up your database. Your cup runneth over. It's time to make sure that your best prospects aren't the ones falling by the wayside. You need a lead nurturing program that helps you identify the prospects who best fill your ideal student persona and focus your efforts on them.

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Marketing / November 1, 2016 The Right SEM Strategy for Schools
The Right SEM Strategy for Schools

By Kaitlyn VosWinkel

Getting your school found online is an ongoing battle that requires different strategies for different goals. Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. 

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Marketing / October 27, 2016 Proven Tips for a Top-Notch Alumni Engagement Program
Proven Tips for a Top-Notch Alumni Engagement Program

By Shannon Donovan

You know it's bad when they start making parody videos about the horrors of alumni fundraising campaigns. Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school's relationship with them. You want them to be motivated to act on behalf of your institution and yes, donate, at the times and ways they're able.  

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Marketing / August 9, 2016 Turn Your School's Website into an Application Generating Machine
Turn Your School's Website into an Application Generating Machine

By Nora Hanagan

Picture your website as a home. Your prospective student database lives in this home. You want your school's website to gather and store as much information as possible from prospective students. To get these prospects to enter your home (i.e.database) and provide that information, you need to create as many doors as possible.

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Marketing / May 5, 2016 Education Blogging 101: How to Attract More Students Online
Education Blogging 101: How to Attract More Students Online

By Leigh Fitzgerald

Active blogging is a basic building block of any successful inbound marketing strategy - its hub, if you will. For schools and admissions offices struggling for resources, launching and maintaining a blog may seem like a daunting undertaking. But it's one well worth taking. HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts.

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Marketing / March 14, 2016 From Stranger to Student: Content Planning for Your School
From Stranger to Student: Content Planning for Your School

By Brian Ruhlmann

The way students select a school, college, or program has changed. There is now more information available online than ever before so the traditional methods of printing and mailing pamphlets is no longer effective. Nowadays, students and parents are turning to search engines to gather the information they need to decide which college or course is the best choice for them.

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Marketing / March 8, 2016 Quick Wins to Help Your School's Website Convert Better
Quick Wins to Help Your School's Website Convert Better

By David Ross

Your school's website is your largest online asset. For most prospects, it's their first stop along your digital highway. But it's a two-way street. A place where prospective students and parents find all manner of valuable information about your school and application process. Don't forget to make sure you're getting valuable information about your website visitors in return.

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Marketing / February 24, 2016 Getting Buy-in for Change: What Education Marketers Can Do To Help Their Schools Evolve
Getting Buy-in for Change: What Education Marketers Can Do To Help Their Schools Evolve

By David Ross

As an education marketer, you're well aware of the successes and advantages of inbound marketing. It's easy to spend so much time immersed in the new opportunities inbound is bringing. Which makes it easy to forget that key stakeholders at your school don't always share same perspective. Administrators and staff may never have heard of inbound marketing, or may be afraid of change—making it tough to get their support.

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Marketing / January 7, 2016 Personalize the Online Experience for Prospective Students
Personalize the Online Experience for Prospective Students

By Leigh Fitzgerald

How frustrated do you get when you can't find the information you’re looking for on a website? Contrast that with time spent on a website where content you're most interested in "magically" appears just where and when you want. We’ll bet you find the latter a more pleasing and powerful experience that you'll remember long after you left the site. 

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Marketing / December 30, 2015 How to Develop and Use Personas to Attract Your Ideal Students
How to Develop and Use Personas to Attract Your Ideal Students

By David Ross

What are kids looking at when they spend hours a day on their phones? As an education marketer – you want to make sure some of that attention is coming your school's way. With the wealth of school content available to students, you can be sure some schools are getting prospective students' time, so some of it should be yours, right?

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Marketing / November 13, 2015 The 14 Best College Twitter Accounts (And What Makes Them Stand Out)
The 14 Best College Twitter Accounts (And What Makes Them Stand Out)

By Lindsay Kolowich

According to a 2015 Pew Research Center survey, 37% of U.S. adult internet users between 18–29 years old use Twitter. This is up from 31% the year before. On average.

If social media teams at universities want to target the college demographic, they need to start by understanding and adapting to students' social media habits. Universities are lucky to already have a built-in community -- and Twitter is a great place for them to inform and engage with students, prospective students, alumnae/i, and faculty.

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Marketing / October 28, 2015 Aligning Marketing and Admissions to Drive College Enrollment
Aligning Marketing and Admissions to Drive College Enrollment

By Jason Smith

According to a recent national survey, to stay competitive colleges and universities “are focusing on branding and marketing far more than in previous years.” For many schools, the emphasis and investment is shifting toward building brands that differentiate from the competition and, for some schools, this includes hiring marketing leadership from the corporate world.

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Marketing / October 19, 2015 The 17 Best College Instagram Accounts (And Why They're So Darn Good)
The 17 Best College Instagram Accounts (And Why They're So Darn Good)

By Lindsay Kolowich

It's no question social media is an important part of most college students' lives. But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey.

In fact, 53% of adults ages 18–29 years old say they use Instagram every single day.

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Marketing / September 14, 2015 The 13 Best College Facebook Pages (And What Sets Them Apart)
The 13 Best College Facebook Pages (And What Sets Them Apart)

By Lindsay Kolowich

The first thing you see when you visit a college or university's Facebook Page is their cover photo. So you might visit a college's Facebook Page that features a beautiful, colorful, high-definition cover photo and say, "Wow, they did a great job with their Facebook Page."

But, while the cover photo is certainly important, the very best college Facebook Pages go above and beyond simply looking good. The best ones engage their visitors with fun photos, videos, and campaigns.

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Marketing / July 2, 2015 How Did Codecademy Get 25 Million People Coding? Inside the Growth of a Movement [Podcast]
How Did Codecademy Get 25 Million People Coding? Inside the Growth of a Movement [Podcast]

By Dave Gerhardt

"Everyone should learn how to code."

This has been the narrative in the technology industry over the last few years, and for good reason. Code is behind nearly everything we touch today. Even those who don't have a desire to become a developer are learning to code in order to gain a fundamental understanding of how technology operates.

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Marketing / June 16, 2015 Essential Skill Sets for the Higher Education Inbound Marketer
Essential Skill Sets for the Higher Education Inbound Marketer

By Holly Stayton

Whether you are currently working at a higher education institution and are delving into the world of inbound marketing or you are a job-seeker looking for a position in higher education marketing at a university or marketing agency, there are skill sets that can help you succeed. Sure, there are the usual tactics that anyone in the field of inbound marketing needs to know, but before you even get to that point, there are some broader skills and knowledge that are specific in the higher education industry.

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