Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve.Read More
It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017:Read More
Getting started with something new can be pretty daunting. Heck, I've tried to learn the guitar at least four times by now. I may not know how to play a C chord, but I know it would have been easier to learn if I'd had a guide or teacher.Read More
Everyone loves online videos. People in every age group are shifting their viewing habits to online video and away from television. Unsurprisingly, Americans between the ages of 18 – 24 watch the least amount of television and drive online video consumption rates with their phones.Read More
You have traffic and lead generation campaigns that are filling up your database. Your cup runneth over. It's time to make sure that your best prospects aren't the ones falling by the wayside. You need a lead nurturing program that helps you identify the prospects who best fill your ideal student persona and focus your efforts on them.Read More
Getting your school found online is an ongoing battle that requires different strategies for different goals. Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program.Read More
You know it's bad when they start making parody videos about the horrors of alumni fundraising campaigns. Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school's relationship with them. You want them to be motivated to act on behalf of your institution and yes, donate, at the times and ways they're able.Read More
For schools, having a great website is no longer an added bonus. Parents and students alike make decisions online, and your website has a great deal to do with that process.Read More
Today nearly a quarter of all K-12 schools in this country are private schools—that’s over 30,000 schools. With 5 million seats to fill each year, these stats demonstrate the urgency for marketers to attract their share of prospective parents, and nurture them along to their child’s enrollment.Read More
No matter what industry you work in, the world of marketing has gotten faster, sleeker, and all-around more efficient. Schools in particular are moving away from slow, traditional marketing tactics, and toward nimble, online strategies. So how do you get started?Read More
You're ready to get your inbound marketing machine going. You've read the case studies and statistics showing how effective inbound marketing is at pulling together a full enrollment class.Read More
Everyone is looking for more marketing budget. As the well-known song goes: "You can't always get what you want." To even make the case for more budget, you need to show how your current marketing contributes to filling your school's enrollment class with the right number of ideal students.Read More
Choosing a school is a big decision that's grounded in education and research.Read More
Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing's biggest challenge. But as student needs and the education market evolve, rebranding your school may set you on the path to full enrollment classes.Read More
The education industry is going through a major disruption, facing pressures in demand, supply, and delivery.Read More
Picture your website as a home. Your prospective student database lives in this home. You want your school's website to gather and store as much information as possible from prospective students. To get these prospects to enter your home (i.e.database) and provide that information, you need to create as many doors as possible.Read More
Your school has already been publishing some content to start capturing email addresses from potential students and parents. Perhaps you're even seeing a boost in enrollment already. It's working! It must be working – right?Read More
Large purchases require a lot of consideration from buyers—and for prospective parents and students, choosing a school is no different.Read More
Throwing spaghetti at the wall to see what sticks is no way to form a content strategy. Schools - like any brand or business - need to know who they are, who they're talking to, and what makes them so special.Read More
Active blogging is a basic building block of any successful inbound marketing strategy - its hub, if you will. For schools and admissions offices struggling for resources, launching and maintaining a blog may seem like a daunting undertaking. But it's one well worth taking. HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts.Read More
Many schools send out blast emails. Any email address in their contact databases, no matter how the address got in there, receives every email the schools send out. In the early days of email (the '90s), this was an awesome marketing tactic because it worked. No longer.Read More
Content marketing presents two great challenges: Feeding the content beast and successfully using it to develop a trusting relationship with your prospects. Your students can help your inbound strategy meet both challenges.Read More
Chances are thousands of prospective students and parents visit your website each year. Perhaps hundreds of them fill out a form to learn more about applying to your school.
Great - now you can market to them. But, not all prospective students are the same and nor should your emails be that way.Read More
The way students select a school, college, or program has changed. There is now more information available online than ever before so the traditional methods of printing and mailing pamphlets is no longer effective. Nowadays, students and parents are turning to search engines to gather the information they need to decide which college or course is the best choice for them.Read More
Your school's website is your largest online asset. For most prospects, it's their first stop along your digital highway. But it's a two-way street. A place where prospective students and parents find all manner of valuable information about your school and application process. Don't forget to make sure you're getting valuable information about your website visitors in return.Read More
Our Social Media Benchmark 2015 Report found that the nonprofit / education sector leads the pack in the size of their social media communities. Since everyone is on some networks already, social media is a natural platform to communicate with students and parents. It's a real time channel with maximum reach.Read More
As an education marketer, you're well aware of the successes and advantages of inbound marketing. It's easy to spend so much time immersed in the new opportunities inbound is bringing. Which makes it easy to forget that key stakeholders at your school don't always share same perspective. Administrators and staff may never have heard of inbound marketing, or may be afraid of change—making it tough to get their support.Read More
You've created awesome content. You have students, alumni, and faculty all contributing. Is anyone reading it? Can anyone find it? The Internet is a crowded and noisy place. With all your effort in creating outstanding content, don't let it go to waste. Don't overlook search engine optimization (SEO).Read More
Nearly 80% of alumni feel positively about their alma maters. That doesn't translate to 80% of your alumni making donations to the school, but according to the same study — nearly half of non-donors do want to find ways to get more involved with their schools. Are you using this fully to your advantage?Read More
As education marketers, you're more than a collateral factory for the Admissions department. But do they know that?Read More
Launching a new program at your school is a huge and exciting undertaking. Yet it isn't merely about creating the new curriculum, or finding the right faculty to deliver the program. Your biggest responsibility is finding students for it and getting them to enroll.Read More
How frustrated do you get when you can't find the information you’re looking for on a website? Contrast that with time spent on a website where content you're most interested in "magically" appears just where and when you want. We’ll bet you find the latter a more pleasing and powerful experience that you'll remember long after you left the site.Read More
What are kids looking at when they spend hours a day on their phones? As an education marketer – you want to make sure some of that attention is coming your school's way. With the wealth of school content available to students, you can be sure some schools are getting prospective students' time, so some of it should be yours, right?Read More
Once upon a time, students applying to colleges waited for relevant materials to arrive in their inboxes. Schools sent out viewbooks, pamphlets, and newsletters to prospective students to drive applications and enrollment—and it worked.Read More
Getting a prospective student’s contact information is not an invitation to immediately send an email telling them to “Apply Now." Rather, think of their initial interest, and the fact that they volunteered their personal information, as a window to start a conversation.Read More
According to a 2015 Pew Research Center survey, 37% of U.S. adult internet users between 18–29 years old use Twitter. This is up from 31% the year before. On average.
If social media teams at universities want to target the college demographic, they need to start by understanding and adapting to students' social media habits. Universities are lucky to already have a built-in community -- and Twitter is a great place for them to inform and engage with students, prospective students, alumnae/i, and faculty.Read More
After the turkey has been devoured, the shopping carts piled high with gifts, and the online discount codes redeemed—another important holiday date remains. Tuesday, December 1st.Read More
According to a recent national survey, to stay competitive colleges and universities “are focusing on branding and marketing far more than in previous years.” For many schools, the emphasis and investment is shifting toward building brands that differentiate from the competition and, for some schools, this includes hiring marketing leadership from the corporate world.Read More
For most schools, the idea of creating content from scratch is overwhelming. Luckily, schools are never really starting from scratch.Read More
It's no question social media is an important part of most college students' lives. But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey.
In fact, 53% of adults ages 18–29 years old say they use Instagram every single day.Read More
If you think planning and implementing an SEO strategy for your school is a luxury you can’t afford, you’re definitely not alone... but that doesn’t mean you’re 100% correct.Read More
The first thing you see when you visit a college or university's Facebook Page is their cover photo. So you might visit a college's Facebook Page that features a beautiful, colorful, high-definition cover photo and say, "Wow, they did a great job with their Facebook Page."
But, while the cover photo is certainly important, the very best college Facebook Pages go above and beyond simply looking good. The best ones engage their visitors with fun photos, videos, and campaigns.Read More
Think about the average college's website for a second.
Chances are, it feels a little out of date. You probably can't even read its content on your phone without lots of pinching and zooming.
Crazy right? It's the virtual front door of the campus.Read More
"Everyone should learn how to code."
This has been the narrative in the technology industry over the last few years, and for good reason. Code is behind nearly everything we touch today. Even those who don't have a desire to become a developer are learning to code in order to gain a fundamental understanding of how technology operates.Read More
What makes a college logo great?
Think back to the logo of your own alma mater. Was the design simple and clean? Was it easily recognizable? Will it still be a great logo in 10, 20, even 50 years? Did it resonate with you and your classmates?Read More
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