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Intermediate Blog Posts

Marketing / September 26, 2013 The History of Facebook Advertising [SlideShare]
The History of Facebook Advertising [SlideShare]

By Lisa Toner

facebook-adgrowth-evolutionHow well do you know Facebook?

Lots of marketers use the platform to promote their content and drive new business, but how fine tuned is your knowledge, really?

Let's take Facebook advertising, for instance. Are you using it? Are you intimidated by it? Is its rapidly changing history too much for you to wrap your head around? Because let's face ... Read More

Marketing / September 24, 2013 Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

By Pamela Vaughan

Warning: This isn't one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Nope -- this is one that's going to actually close some doors for you. And like Peter Griffin says, it's really going to grind your gears. Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except

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Marketing / September 20, 2013 Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines
Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines

By Taylor Corrado

recent study commissioned by the Better Business Bureau's Wise Giving Alliance (BBB WGA) found that national nonprofits that meet the “watchdog’s standards for accountability" raise considerably greater amounts of money via donations - 8%, to be precise - than other organizations that don't abide by the group's guidelines. It was an even larger difference for

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Marketing / September 19, 2013 How to Develop a Strong Inbound Company Culture
How to Develop a Strong Inbound Company Culture

By Marisa Smith

Many company owners look at an inbound marketing plan as a silver bullet that will solve all their growth challenges -- they’ll get more leads, convert them into more customers and revenue, and retire to a beach in the Bahamas.

However, we know a secret: a successful inbound marketing plan is likely to create a whole new set of challenges, like

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Marketing / September 18, 2013 8 Crucial Steps to Building an Inbound Website
8 Crucial Steps to Building an Inbound Website

By Remington Begg

Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional marketing mindset. For instance, a recent study concluded that before the consumer picks up the phone to talk to a sales person, they're already 57% through the buying

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Marketing / September 18, 2013 32 Website Optimization Terms Every Marketer Should Know [Glossary]
32 Website Optimization Terms Every Marketer Should Know [Glossary]

By Meghan Lockwood

Staying on top of new website design and optimization trends may feel intimidating. The technology seems like it evolves every single day so that while you're just catching up on terms like “mobile optimization” and “dynamic content," a billion new terms emerge. 

To help you conquer the fast-paced world of website optimization, we compiled the

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Marketing / September 16, 2013 What Mobile Buyers Are REALLY Doing on Your Website
What Mobile Buyers Are REALLY Doing on Your Website

By Meghan Keaney Anderson

We are multi-tasking phenoms. During my last trip to the greatest diner on earth, I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. By the time the check came, I'd forwarded myself a research report for future download -- content that ended up

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Marketing / September 16, 2013 How to Change the Thumbnail Images for Your Facebook Page Tabs [Quick Tip]
How to Change the Thumbnail Images for Your Facebook Page Tabs [Quick Tip]

By Pamela Vaughan

Editor's Note: Facebook no longer supports the ability to add thumbnails to your page's tabs. Click here for a more up-to-date post about how to customize your Facebook Page.

Remember back when Facebook introduced the new Timeline design for Facebook Pages in February 2012, and we all scrambled to modify our business pages to mesh with the new design?

I honestly can't believe it was that long ago, but we all rushed to create and add Cover Photos

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Marketing / September 13, 2013 Can You Ever Really Scale Social Media Marketing?
Can You Ever Really Scale Social Media Marketing?

By Alisa Meredith

Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media, an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it's really possible to ever scale social media marketing.

Me: Hi Alisa! Thanks for joining me today. We're

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Marketing / September 12, 2013 How to Deliver the Perfect Sales Demo
How to Deliver the Perfect Sales Demo

By Niti Shah

I’ve listened in on a lot of sales demos. It started as a simple sales research project -- what conversation paths were our prospects taking? How could we optimize those paths, and from a marketing perspective, close the loop to deliver more qualified prospects to our sales team? More educated prospects, shorter sales cycle ... everyone wins!

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Marketing / September 11, 2013 How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
How to Pull Off Coca-Cola Marketing on a Diet Coke Budget

By Anum Hussain

Yesterday, the architect behind Coca-Cola's content strategy, Jonathan Mildenhall, took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes.

Why? Because he told an epic series of stories. And he told these stories, by sharing stories, in order to teach how to tell stories. (Whoa, meta, right?)

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Marketing / September 11, 2013 6 Lessons to Help You Launch a Product Like Apple
6 Lessons to Help You Launch a Product Like Apple

By Dan Lyons

For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it. 

I'm talking about Apple, which yesterday held a long-awaited and widely covered event in San Francisco to announce two new iPhone models

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Marketing / September 10, 2013 25 'Boring' Companies With Brilliant Social Media Cover Photos
25 'Boring' Companies With Brilliant Social Media Cover Photos

By Ginny Mineo

In a world where 40% of people respond better to visual information than plain text, it's probably a good idea to optimize your social media channels with visuals. And one of easiest ways to take advantage of visual content on social media is through your cover photos -- sitting right at the top of your profile, they occupy a huge piece of very valuable real estate. 

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Marketing / September 6, 2013 How to Use Dynamic Content for "Smarter" Marketing
How to Use Dynamic Content for "Smarter" Marketing

By Meghan Keaney Anderson

If you've been following inbound marketing for a while, you've probably heard of the term 'smart content' before. It's one of those terms lots of people use and assume that most everyone knows what it is. But not all of us are in the know -- lots of people are searching about it every day. So we wanted to break it down once and for all. What is smart content and how will it impact your marketing? Let's dive in.

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Marketing / September 5, 2013 What Exactly Does Google Consider High Quality Marketing Content?
What Exactly Does Google Consider High Quality Marketing Content?

By Bill Faeth

Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it?

Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality

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Marketing / September 3, 2013 Adjust How You Think About Content (It Could Actually Lessen Your Workload)
Adjust How You Think About Content (It Could Actually Lessen Your Workload)

By Michelle Bodnar

Content is one of the more important aspects of your website, but it can also be the biggest pain. Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners -- and even some marketers -- are generally not writers. Thus, having to come up with topics, read over submissions, and create original content is quite groan-worthy for many.

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Marketing / August 29, 2013 Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry

By Dan Moyle

My name is Dan, and I’m addicted to inbound marketing. This works well for me because it happens to be my job. You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. Bored yet?

Yes, home financing itself is a snoozeworthy industry. However, the ideas surrounding home financing can be very exciting to those who want to know about buying a home.

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Marketing / August 28, 2013 Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?
Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?

By Elisa Gabbert

Recently, Google announced a change in the way Quality Score would be reported within AdWords. The change, which they’re reportedly doing for more transparency, is supposed to tie your reported Quality Score -- the figure between 1 and 10 that you see in AdWords -- more closely with your actual Quality Score -- the figure that gets calculated each time you enter the ad auction.

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Marketing / August 27, 2013 10 of the Sexiest Calls-to-Action on the Web
10 of the Sexiest Calls-to-Action on the Web

By Corey Wainwright

Portions of this blog post were excerpted from the ebook, 101 Examples of Effective Calls-to-Action. If you'd like to see more examples of superb CTAs, download it for free and learn exactly what makes them so effective.

The other day I was walking to the bus, using my NextBus app to track when the bus would arrive. Actually, it was more of a half-walk/half-run -- sort of

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Marketing / August 26, 2013 How to Turn Your Blog Subscribers Into Valuable Business Leads
How to Turn Your Blog Subscribers Into Valuable Business Leads

By Pamela Vaughan

With so much emphasis on quality content these days (and rightfully so!), it's easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn't just about creating content. And if that's the only thing you're focusing on, you're definitely not using your blog to its fullest potential.

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Marketing / August 23, 2013 Google Hates Your Mobile Website (Here's How to Fix It)
Google Hates Your Mobile Website (Here's How to Fix It)

By Rosalia Cefalu

You have a mobile optimized site. Woo hoo! That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized

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Marketing / August 21, 2013 How to Master the Connect Call
How to Master the Connect Call

By Danielle Herzberg

The sales connect is the most transferrable skill to master. If you master the connect, you can begin mastering so many other important life skills -- sorority rush, dinner party schmoozing, networking events, and even the first date.

In sales, the connect is your opportunity to make that first impression on your prospect -- the first time that you're catching someone live

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Marketing / August 19, 2013 What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy
What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy

By Rebecca Churt

Just a couple weeks ago, Google released a new feature -- "in-depth" articles. The idea was to bring quality content to surface. According to research,10% of people's daily search needs are for more in-depth content. So this new feature is intended to help unearth more of that in-depth content.

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Marketing / August 15, 2013 The Only Time You Want Zero Engagement on Facebook
The Only Time You Want Zero Engagement on Facebook

By Jay Acunzo

Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. Essentially, they want to figure out what you enjoy and show you more of that, even if you missed something by a few hours.

Among the factors Facebook uses to measure your past engagement are Likes, shares,

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Marketing / August 14, 2013 The Shelf Life of Your Facebook Posts Is Shorter Than You Thought [Data]
The Shelf Life of Your Facebook Posts Is Shorter Than You Thought [Data]

By Pamela Vaughan

Do you know the shelf life of your Facebook posts? It might just be shorter than you think. Okay, admittedly most of us already knew the shelf life was fairly short, right? We've already seen studies from the likes of Edgerank CheckerOptim.al, and Sotrender about this very subject, and they all suggest that most engagement with a Facebook post happens within the first several hours.

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Marketing / August 13, 2013 How to Be Persistent in Sales Without Annoying Your Prospects
How to Be Persistent in Sales Without Annoying Your Prospects

By Niti Shah

So you've done the preliminary research on a prospect and they look like they could be a company you could really help. Next step? Get them on the phone.

There will be times when you get a prospect on the phone and talking on your first try. More often than not, however, you have to try very hard to stand out from the rest of the people interrupting their day.

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Marketing / August 12, 2013 8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content
8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content

By Pamela Vaughan

As you may have picked up by now, visual content is a fantastic marketing weapon. People are naturally attracted to images more than text, it's highly shareable, and social networks are increasingly jumping on the visual content bandwagon.

In fact, social networks are cropping up solely to take advantage of this visual craze. (Pinterest,

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Marketing / August 7, 2013 How to Satisfy Every Stakeholder In Your Next Website Redesign
How to Satisfy Every Stakeholder In Your Next Website Redesign

By Meghan Keaney Anderson

Undergoing a website redesign? You poor thing.

68% of marketers like you undergo a website redesign every year to 18 months. Those redesigns, on average, take about four months to complete. (Source: The Science of Website Redesign). Which means four months discussions about what is best for your site and company. 

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Marketing / August 5, 2013 How to Create Embed Codes for Your Infographics [Free Embed Code Generator]
How to Create Embed Codes for Your Infographics [Free Embed Code Generator]

By Pamela Vaughan

Want to increase the likelihood that people will share your content? Here's the secret: Make it easy.

That's why social sharing buttons are so darn effective. If the button is there, it's extremely simple for people to share your content with their networks. If it's not, it's extremely simple

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Marketing / August 3, 2013 WTF Is the Future of Business? Brian Solis Has an Answer
WTF Is the Future of Business? Brian Solis Has an Answer

By Dan Lyons

Have you ever wondered what the future of business will look like? Maybe you figured it’s going to be something like business in the past: buy stuff, sell stuff, try to make a profit by selling stuff for more than it cost you to make it, building a better mousetrap, winning friends and influencing people, crossing the chasm, riding the long tail to the tipping point with the other outliers, going from good to great, and dealing with cheese that keeps moving around.

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Marketing / August 1, 2013 Pinterest Rolls Out Price Alerts to Encourage More Sales
Pinterest Rolls Out Price Alerts to Encourage More Sales

By Ginny Mineo

When Pinterest first opened its doors to the public, many people thought it was just a fad. They said it was "only" a social network for stay-at-home moms and people planning their weddings. Despite the fact that that its target demo (women in the U.S.) controls 85% of consumer purchases, naysayers believed that there wasn't a business case for Pinterest. 

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