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Pop Culture Blog Posts

The latest events, news, and cultural references that marketers should know about.

Marketing / December 7, 2016 15 Brilliant Examples of Holiday Marketing Campaigns
15 Brilliant Examples of Holiday Marketing Campaigns

By Lindsay Kolowich

brilliant holiday marketing examples.png

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads -- oh, my.

It might seem like holiday marketing is out of control. But some brands do it very, very well.

How? Well, these brands create campaigns that actually delight customers instead of adding to holiday ... Read More

Marketing / November 17, 2016 How to Experiment With Controversial Content (Without Alienating People)
How to Experiment With Controversial Content (Without Alienating People)

By Andrea Lehr

Content marketing continues to dominate as a key component of a successful marketing strategy, but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential.

Most marketers would argue that no one can predict whether or not something will go viral, but a lot of these same individuals simply aren’t satisfied with run-of-the-mill results.

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Marketing / October 26, 2016 26 Last-Minute DIY Halloween Costume Ideas for Tech Geeks & Marketers
26 Last-Minute DIY Halloween Costume Ideas for Tech Geeks & Marketers

By Sophia Bernazzani

Halloween is a fun holiday, and it doesn't get the attention it deserves. Halloween doesn't have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce. (For example, here at HubSpot, we're currently gearing up for INBOUND 2016.)

But that doesn't mean you should skip the festivities at your office Halloween celebration.

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Marketing / October 3, 2016 The 15 Types of People You’ll Meet at a Conference
The 15 Types of People You’ll Meet at a Conference

By Brittany Leaning

To all the conference-goers out there, we’d like to pose a question. What’s your mission?

With so many benefits of attending and goals to focus on during a conference, choosing just one can be a tall order. And with INBOUND 2016 around the corner, you might be asking yourself: Should you network, and make connections with smart people? Or should you stick to learning, and diligently take notes during the breakout sessions?

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Marketing / September 28, 2016 14 of the Best Brands on Instagram Right Now
14 of the Best Brands on Instagram Right Now

By Lindsay Kolowich

For a while now, it's been clear that Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months.

In a world where visual content remains a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.

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Marketing / September 20, 2016 Phone Photography 101: How to Take Good Pictures With Your Phone
Phone Photography 101: How to Take Good Pictures With Your Phone

By Lindsay Kolowich

Before the days of smartphones -- if you can remember such a time -- taking a great photo was a labor-intensive process. You'd have buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them.

But thanks to our mobile devices and the editing apps that come with them, we can now take high quality photos and edit them without too many bells and whistles -- all from the same device that we use to make calls.

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Marketing / August 29, 2016 The Evolution of Virtual Reality [Infographic]
The Evolution of Virtual Reality [Infographic]

By Sophia Bernazzani

Imagine being able to transport yourself to a completely different place -- an idyllic beach paradise, a front row seat at a Paul McCartney concert, an unexplored planet -- with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what's possible.

NASA defines VR as “the use of computer technology to create the effect of an interactive three-dimensional world in which the objects have a sense of spatial presence.”

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Marketing / August 23, 2016 11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year
11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year

By Lindsay Kolowich

The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no?

Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns.

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Marketing / July 20, 2016 The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images
The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

By Andrea Lehr

These days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way.

However, you’ll find that some posts are simply unavoidable -- who could forget "The Dress" debate of 2015?

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Marketing / June 29, 2016 15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner

By Lindsay Kolowich

Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation.

But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.

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Marketing / June 9, 2016 48 Instagram Stats That'll Help You Improve Your Posting Strategy
48 Instagram Stats That'll Help You Improve Your Posting Strategy

By Lindsay Kolowich

With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.

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Marketing / May 13, 2016 49 of the Best Snapchat Drawings We've Ever Seen
49 of the Best Snapchat Drawings We've Ever Seen

By Lindsay Kolowich

For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all "Van Gogh" on their pictures and videos.

... But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps. Download our free Snapchat guide to learn how to use it for your business. 

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Marketing / May 3, 2016 A Visual History of Internet Firsts [Infographic]
A Visual History of Internet Firsts [Infographic]

By Erik Devaney

Back in 1995, less than 1% of the world's population used the internet. During that same year, Newsweek published a now-infamous article (originally titled, "The Internet? Bah!"), which surmised that the internet would amount to little more than a fad.

Flash forward to today. Around 40% of the world's population is connected to the internet, representing over 3 billion people.

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Marketing / April 27, 2016 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

By Lindsay Kolowich

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users.

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Marketing / April 25, 2016 Why Am I So Tired? A Deep Dive Into Our Need for Sleep
Why Am I So Tired? A Deep Dive Into Our Need for Sleep

By Lindsay Kolowich

When you nestle into your warm bed, shut your eyes, and slowly drift off to sleep ... do you think your mind and body are shutting down for the night?

Not the case, my friend. While our bodies might remain (relatively) still when we sleep, our minds are hard at work. During these critical hours, a lot of that processing, restoration, and strengthening that's so important to our bodies and minds is taking place.

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Marketing / April 18, 2016 8 of the Weirdest Shark Tank Products That Got Investments
8 of the Weirdest Shark Tank Products That Got Investments

By Erik Devaney

Whenever you watch an episode of Shark Tank, there always seems to be at least one product an entrepreneur pitches that makes you go: "Whaaa?"

That's a big part of Shark Tank's appeal. If every product (or service) that got pitched on the show was perfectly reasonable, and perfectly matched to some target market, the show's ratings would likely plummet.

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Marketing / April 11, 2016 Are You Addicted to Being Busy?
Are You Addicted to Being Busy?

By Lindsay Kolowich

It was senior year of college. My friend and I were walking home from squash practice and she asked me what I'd been up to that day.

I started with my overnight shift as an EMT and ambulance driver. Then, I told her about my early morning classes, followed by the long bus ride to an even longer day at my internship. I went on to talk about the other class I attended, and how I stopped to grab a quick bite to eat before making my way to squash practice.

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Marketing / April 6, 2016 What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration

By Lindsay Kolowich

Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on.

The platform's heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message.

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Marketing / April 5, 2016 From Steve Jobs to Jay Z: 6 Successful People Who Dropped Out of School (And Why)
From Steve Jobs to Jay Z: 6 Successful People Who Dropped Out of School (And Why)

By Erik Devaney

"Never let schooling interfere with the tech startup you're running out of your dorm room." - Mark Twain

Admittedly I may have taken a few artistic liberties with the Mark Twain quote above, but the underlying sentiment remains: When it comes to learning -- to amassing the knowledge you need to be successful in life -- formal education isn't always the best option.

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Marketing / March 29, 2016 Koozies, Spatulas & Guacamole Bowls: 12 Pieces of Presidential Campaign Swag You've Got to See
Koozies, Spatulas & Guacamole Bowls: 12 Pieces of Presidential Campaign Swag You've Got to See

By Erik Devaney

Pens, t-shirts, water bottles, baseball caps, lanyards ... so many lanyards.

Welcome to the wonderful world of swag, where -- in a tremendous display of humanity's technological prowess -- we prove that we can stamp a logo or catchphrase on just about anything.

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Marketing / March 13, 2016 7 of the Greatest Creative Collaborations of All Time
7 of the Greatest Creative Collaborations of All Time

By Matthew Kane

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

In a 2013 article in Forbes, contributor Ruth Blatt wrote about why “supergroups” -- bands comprised of independently successful artists -- so rarely work out when such an assemblage of talent should otherwise predicate success.  

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Marketing / March 11, 2016 Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders
Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders

By Erik Devaney

“Choose co-founders the way you would choose a spouse,” advises entrepreneur and author Danielle Newnham. “The reality is that you will, at least in the early days, spend far more time with your co-founders than your partner.”

The co-founder relationship is perhaps the most personal of all business relationships. Co-founders are like the parents of a newborn business, and as such, they spend countless hours working (and arguing) together in order to see that business become successful.

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Marketing / March 7, 2016 12 Uncomfortable Things That Will Make You More Successful
12 Uncomfortable Things That Will Make You More Successful

By Meghan Keaney Anderson

In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable.

Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement.

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Marketing / March 6, 2016 Cheetos Made Lip Balm? 18 of the Weirdest Product Releases From Famous Brands
Cheetos Made Lip Balm? 18 of the Weirdest Product Releases From Famous Brands

By Matthew Kane

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

When it comes down to it, the underlying goal of any type of advertising is to solidify a company’s brand identity in the minds of consumers. Brands who succeed in doing this become virtually synonymous with goods or services: Starbucks to coffee; Coca-Cola to soft drinks; Nike to athletic equipment.

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Marketing / March 4, 2016 11 of the Best Microsite Examples We've Ever Seen
11 of the Best Microsite Examples We've Ever Seen

By Lindsay Kolowich

They say the best things often come in small packages. Think about it: jewelry, Snapchats, books, the keys to a brand new car ... all of these things support this notion. 

And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we're beginning to crave more focused content at a smaller scale, too. 

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Marketing / March 3, 2016 How to Draw Inspiration From the Most Unlikely Places
How to Draw Inspiration From the Most Unlikely Places

By Erik Devaney

Writer's block. Lack of focus. Laziness. The feeling can come in many different flavors, but they're all tied to the same, underlying issue of simply being uninspired.

Think of inspiration as the emotional equivalent of incentive. As an employee or a freelancer, you have an incentive (i.e. your paycheck) to do great work. It’s a very tangible, measurable thing that can motivate you.

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Marketing / March 2, 2016 How Facebook's New 'Reactions' Feature Works & What It Means for Marketers
How Facebook's New 'Reactions' Feature Works & What It Means for Marketers

By Chelsea Hunersen

Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide.

The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different emotive reactions: Like, Love, Haha, Wow, Sad, and Angry.

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Marketing / March 1, 2016 An Extrovert’s Guide to Success & Happiness [Infographic]
An Extrovert’s Guide to Success & Happiness [Infographic]

By Lindsay Kolowich

Are you an extrovert or an introvert?

While most people fall somewhere in between the two extremes, it's likely that you find yourself swaying one way or the other. If you're an extrovert, you're probably more outgoing, energized by being around other people, enjoy jumping into new things quickly, and process ideas by talking them out.

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Marketing / February 22, 2016 How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More
How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More

By Lindsay Kolowich

Have you ever looked through your Instagram feed and wondered how some people make their photos look so darn good?

Whether I'm looking at drool-worthy photos posted by food brands or crisp, gorgeous shots of full-time Instagrammers (yes, that's a real job), I've had my fair share of photo envy.

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Marketing / February 16, 2016 How to Stay Calm Under Pressure [Infographic]
How to Stay Calm Under Pressure [Infographic]

By Lindsay Kolowich

In small doses, stress can actually be good for us. It helps motivate us to focus on our work and can seriously fuel our productivity. When it's over, if we've done a good job, it can provide us with an even greater sense of accomplishment than we'd have otherwise.

But, as we all know, stress can also make us feel overwhelmed. It can take over our senses and make it really hard to concentrate.

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Marketing / February 5, 2016 8 TED Talks About Work/Life Balance That'll Change the Way You Think
8 TED Talks About Work/Life Balance That'll Change the Way You Think

By Lindsay Kolowich

Everyone and their mother seems to have a strong opinion about work-life balance.

Some argue that balancing career and lifestyle is necessary for your overall happiness. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. Still others argue the whole thing is completely imaginary and unrealistic, and that we're making ourselves unhappy by pursuing it in the first place.

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Marketing / February 4, 2016 Funny Tweets & Social Media Examples From 17 Real Brands
Funny Tweets & Social Media Examples From 17 Real Brands

By Lindsay Kolowich

There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective: Why do you choose to 'Like' or follow certain brands on social networks like Facebook and Twitter?

It could be because they share valuable, educational content that appeals to your interests and needs.

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Marketing / February 2, 2016 How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]
How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]

By Lindsay Kolowich

Snapchat has grown up a lot since its release back in 2011. While most people know it as the app that lets you send "private," disappearing photos to your friends, the app has a whole lot more depth to it now. It offers branded and interactive filtering options, live news stories, and even a feature that lets you send cash to a friend.

Its popularity and growth all the way up until now has been impressive.

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Marketing / January 29, 2016 What Motivates an Internet Troll? The Science Behind the Internet's Least Favorite People
What Motivates an Internet Troll? The Science Behind the Internet's Least Favorite People

By Carly Stec

In the depths of almost every internet community lives a troll. A snarky, quick-witted adversary waiting for an opportunity to insert an offbeat remark or uninvited comment. 

With 5.6% of individuals admitting that they self-identify as trolls or enjoy trolling online, it's likely that you or someone you know has had their feathers ruffled by one of these menacing online villains.  

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Marketing / January 19, 2016 15 Hidden Instagram Hacks & Features Everyone Should Know About
15 Hidden Instagram Hacks & Features Everyone Should Know About

By Lindsay Kolowich

In the past few years, Instagram has quickly become the go-to social network -- and not just for middle and high schoolers. Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Compare that with the 23% of adult internet users who use Twitter.

Not only do adults use instagram, 53% of adults ages 18–29 years old say they use it every single day.

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Marketing / January 4, 2016 10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)
10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)

By Lindsay Kolowich

Although we hear about the health benefits of regular exercise all the time, hectic schedules can make it seem impossible to fit workouts in. The prospect of packing a gym bag, trudging to your local gym, working out, showering, changing, and trudging back to where you came from takes an awful lot of time.

But you aren't doing yourself any favors by disregarding your health.

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Marketing / December 22, 2015 21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling
21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling

By Lindsay Kolowich

Whether you're driving across town, stuck on a layover, or settling down for an overnight train ride, you're going to have some time to kill the next time you travel. If you're anything like me, spending hours window shopping at the airport or scrolling aimlessly through your Facebook News Feed feels like a total waste of time.

But there are much better ways to pass the time while traveling -- which is why we've curated a list of our absolute favorite movies, TV shows, podcasts, books, and apps that our readers might also enjoy.

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Marketing / December 16, 2015 24 Clever 404 Error Pages From Real Websites
24 Clever 404 Error Pages From Real Websites

By Rachel Sprung

Website uptime -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down ... there's always the looming possibility that it might. 

It's a bummer, but a fact of life. And the reaction of visitors when they land on your temporarily unavailable website can run the gamut -- from "taking it in stride" to "totally losing their minds."

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