Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book?
With the new year well under way, we thought it might be fun to check in on how those resolutions are going. Are you eating more vegetables? Doing more community service? Achieving better work-life balance?
That last one is tricky, and might even conflict with other goals, like getting a raise or being more productive. It's hard to say, "No," when we're trying to be as industrious as possible and do something like earn a promotion.Read More
Marketing is no longer the art form it once was. Today, the companies working relentlessly to master digital marketing are responsible for gathering, analyzing, and applying the data they produce to raise their game. All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that value marketing analytics and make it an essential part of the way they operate.Read More
It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn't you agree? A room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company -- and many of us marketers don’t know how to tailor our presentations to their preferences.Read More
Productivity is one of those things that's too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the "productivity" umbrella. So how do you prioritize them?
Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.Read More
Ah, late December -- I remember it well. It was a time for reflection, sugar, and salt. For many, it was also a time to look ahead to the looming new year, and think about where we could improve. We resolved to do things like lose weight, find love, and save money.
But once the new year has come and gone, sadly, only 8% of us successfully accomplished what we set out to do.Read More
Most people don't relish the thought of receiving negative feedback about their work, but that doesn't mean it can't be highly beneficial.
In fact, in a survey of nearly 1,000 employees, Zenger/Folkman found that more than half preferred corrective feedback over praise, and 72% believed that their performance would improve with the help of constructive criticism.Read More
When you've had a really bad day, the last thing you want to do is spend the night figuring out how to rebuild for the next.
Now, imagine if it were an entire month. Your energy is sapped. You might even feel defeated. And the last thing you feel is confident. Getting up and trying again seems like an ordeal -- one that requires a lot more effort than you feel like making. But you have to.Read More
If you're anything like I am, you have mixed feelings about New Year's resolutions.
It seems like a natural time to make important changes. It's like a universal pressing of the "reset" button. Maybe that's why 45% of Americans make New Year's resolutions in the first place. But here's the thing -- only 8% of us are successful in achieving them.Read More
What do you think of when you see the word "introvert"?
"Shy," "quiet," and even "antisocial" might be some qualities that come to mind. But we've got news for you: How we think of introverts is pretty misconstrued from the actual definition. An introvert, according to Dictionary.com, is "a person characterized by concern primarily with his or her own thoughts and feelings." Let's explore that.Read More
Work and a busy schedule can take a lot out of a person. Thankfully, vacation is a great time to slow down, recharge, spend time seeing your loved ones, and do things you wouldn't normally have time to do.
While it can be tempting to fill your out-of-office schedule with travel and funtivities, there is something to be said about making time to tackle some of the things that have been collecting dust in your mental backlog.Read More
Growing up, I was fascinated by my mom's shorthand notes. The cryptic symbols she'd write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language -- vestiges of a different time.
"You'll never need to learn shorthand because you'll type all your notes," she explained.Read More
If you're growing a company, chances are you're challenged with choosing the right tools to help you grow.
Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether.Read More
Today’s workforce is always on the go and multitasking. We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals.
A recent comScore survey found that 22% of U.S. internet users listen to podcasts at least once a week.Read More
LinkedIn is the #1 social media platform for B2B content distribution. That makes it a key platform to generate leads, build professional relationships, and drive leads.
But it’s not enough to use LinkedIn just to build an organic following. If you want to effectively expand your content's reach and get it in front of the right eyes, you should be using LinkedIn's Sponsored Content feature.Read More
Have you ever had your mind blown by a little kid's wisdom?
More often than not, they tend to have surprisingly astute yet simple observations in life. (Case in point -- noting to my Dad, at age two, that my Mom "keeps the money in her purse" when I was told he couldn't buy a toy I wanted.)Read More
The last constructive criticism I received was from my cat. After presenting her with the organic, gluten-free food that I'd spent arguably too much money on, she refused to eat it.
Can you believe that? Does she even care that I consulted blogs and veterinarians about the best diet to put her on? Unfortunately, we’re not great at communicating feedback to each other because we’re of different species.Read More
In my family, memory is an asset.
It’s not that we’re senile. It’s just that our minds move too quickly. We’re so busy jumping ahead to whatever's next that we forget what we were doing in the first place.
So if we want to remember anything, we have to write it down. We are a to-do list family.Read More
By now, you may have heard of a musical called Hamilton.
In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get enough of it. They're paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer, a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity.
In other words: People are listening to this stuff.Read More
Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward.
Whether you're looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key.Read More
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.
Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.Read More
With fall on its way, the countdown to November's INBOUND 2016 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network.
That last one -- networking -- gets a lot of us pretty excited. After all, it's how 85% of people say they've landed a job. And personally, if I'm really into an event and I'm feeling super energetic, I love to network. But I don't always feel so peppy. Then what?Read More
How many of you out there wrestle with the urge to work outside of normal working hours?
If you have a hard time taking a break from work to the point where your physical and mental health are on the decline, it's very possible you're actually addicted to work. And you wouldn't be alone: 27% of workers claim to be workaholics, and an estimated 10% might be clinically considered work addicts.Read More
When was the last time you felt bad about something you did -- or didn’t do?
For me, it happened about 30 minutes prior to typing this sentence. I left the house later than I had planned, because I allowed extra time for my workout. I felt guilty for dedicating time to my own stuff, when I knew I had a looming deadline.Read More
Think about all the things you do in a given day, from eating meals and cleaning your apartment to brainstorming ideas and holding meetings. Believe it or not, there's an optimum time of day to complete every single one of these activities.Read More
There's a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there's constant screentime for strong, powerful arguments.As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all things negotiation -- and it's a skill that all of us should master. Read More
When you listen to someone speak, are you really listening to them ... or are you listening to the voice in your head?
Hearing someone and listening to someone are two very different things. It's all too common for people to wait for their turn to speak or think about what to say next instead of truly listening to someone.Read More
Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer's out there know when they're being marketed to, and are therefore tuning out the old-school recruiting noise.
Those copy-pasted job descriptions filled with buzzwords and new challenges aren't going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars.Read More
There's a big difference between having a strong work ethic and being a workaholic.
When you have a strong work ethic, it means you have a strong sense of responsibility, you put in your best effort, and you care about the quality of your work -- but you also cut yourself a break every once in a while to recharge.Read More
Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd. It might be a celebrity setting a new fashion trend, a business leader announcing a new viewpoint on company culture, or a brand unveiling new innovative product designs.
If it's an area we're interested in, we automatically listen to some voices more than others.Read More
Not too long ago, my alma mater asked me to give a talk about “what comes next” after business school. I was to address a group of MBA candidates about the discomfort of figuring out what to do with this fabulous new degree, and how to embrace the path to leadership. And in the process of preparing for it, I came across some pretty dismal statistics about the workplace.Read More
When done right, networking is an incredibly valuable investment of every professional's time and effort. It helps us make meaningful business connections, get feedback, and advance our careers. And best of all, it pays significant dividends over time.
So why does it seem so unpleasant sometimes?Read More
A major career change -- like becoming your own boss, switching to a new industry, or taking on a completely different job -- can be extremely rewarding.
But it’s also usually hard, stressful, and risky.
That’s why being all in is essential.Read More
Your headshot is kind of like the logo for your personal brand.
Like a business logo, it'll show up everywhere you showcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures, and so on. And, also like a business logo, it's a great opportunity for you to use imagery to make a lasting, positive impression on your audience.Read More
"Everything’s already been thought of."
"I don't even know where to start."
"I’m just not a creative person."
We've all had those frustrating moments -- when when we're expected to come up with a brilliant new idea, but no matter how much we squint at our computer screens, we just can't seem to think of anything good.Read More
Most managers dread giving negative feedback almost as much as employees dread hearing it. It's uncomfortable to tell someone they're not performing well at something.
But the truth is, your employees want to learn and grow -- and they'll only learn and grow when the work and skills that need improvement are given some course correction.Read More
I'll never forget one of my first job interviews out of college.
I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to draw a connection.Read More
Technically, your boss owns your professional time. That means it's perfectly within her rights to reprioritize what you're working on if she thinks doing so is the best thing for the team.
But even good bosses can have a hard time understanding what's being sacrificed when they assign new tasks and projects.Read More
Crafting a standout resume requires a whole lot of work.
Not only do you have to write the darn thing, but you also have to check (and double-check) for typos, even out your margins, make sure you're not repeating the same action verb ten times ... the list goes on.Read More
Do you have what it takes to succeed in today's modern marketing world?
As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Even if you've got the strongest writing chops in the game, you'll need to find other ways to expand your skills if you want to differentiate yourself.Read More
Tragedy. Illness. Job or relationship problems. We all go through tough times at one point or another. It’s unfortunate, but it's inevitable.
What sets us apart, then, is how we recover from the bad things life throws our way. When you experience a negative event in your life, how do you react? What strategies do you use to heal, grow, and move on?Read More
Ever feel like you're writing and creating the same kinds of stuff over and over and over again?
Consistently coming up with new material and unique angles is really difficult. You might find yourself in a vortex of similar content that makes it hard to find information you didn't already know. It's hard to stay inspired, too.Read More
As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?
Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.Read More
A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. You know, when you're just not sure what the next step is on your career path.
And while we may think about this stuff from time to time -- and maybe even sheepishly practice holding those conversations in the car on the way to work -- I don't think we often verbalize our thoughts on where we want our career paths to go (presuming we actually know the answer to that question).Read More
Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn.
Today, we added our first 100+ breakout speakers to the lineup, which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.”Read More
The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day.
A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more -- either about you, about your business, or about something you're working on.Read More
You know the saying, "Fake it 'til you make it"?
It turns out that doing things that make you appear confident -- even if you don't actually feel confident -- can affect how others see you, and can ultimately have a big impact on your success. It can also affect the chemicals in your brain to make you actually feel more confident when all is said and done.Read More
The average job search is a peculiar paradox. There may be 2,278 available positions for your chosen field, but as you scroll through pages and pages of listings, you're lucky if two stand out.
Perhaps you're a recent college graduate searching for the needle in the haystack of three- to five-year experience jobs.Read More
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