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Professional Development Blog Posts

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Marketing / January 17, 2017 How to Deliver a Presentation That Commands Attention From Senior Management [Free Guide]
How to Deliver a Presentation That Commands Attention From Senior Management [Free Guide]

By Kate Taylor Mighty

Improving-Presentation-Skills-compressor.jpg

It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn't you agree? A room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company -- and many of us marketers don’t know how to tailor our presentations to their preferences.

To make matters worse, a recent study found that office workers typically get just three minutes of consistent attention before their colleagues lose focus due to ... Read More

Marketing / January 13, 2017 How to Have the Most Productive Q1 Ever: 11 Helpful Tips
How to Have the Most Productive Q1 Ever: 11 Helpful Tips

By Amanda Zantal-Wiener

Productivity is one of those things that's too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the "productivity" umbrella. So how do you prioritize them?

Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.

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Marketing / January 9, 2017 A Brief History of New Year's Resolutions: Where They Began & Why They Fail
A Brief History of New Year's Resolutions: Where They Began & Why They Fail

By Amanda Zantal-Wiener

Ah, late December -- I remember it well. It was a time for reflection, sugar, and salt. For many, it was also a time to look ahead to the looming new year, and think about where we could improve. We resolved to do things like lose weight, find love, and save money.

But once the new year has come and gone, sadly, only 8% of us successfully accomplished what we set out to do.

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Marketing / January 3, 2017 57 Experts on How to Handle Negative Feedback [Infographic]
57 Experts on How to Handle Negative Feedback [Infographic]

By Sophia Bernazzani

Most people don't relish the thought of receiving negative feedback about their work, but that doesn't mean it can't be highly beneficial.

In fact, in a survey of nearly 1,000 employees, Zenger/Folkman found that more than half preferred corrective feedback over praise, and 72% believed that their performance would improve with the help of constructive criticism.

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Marketing / December 30, 2016 How to Build Self-Confidence After a Bad Month: 8 Helpful Tips
How to Build Self-Confidence After a Bad Month: 8 Helpful Tips

By Amanda Zantal-Wiener

When you've had a really bad day, the last thing you want to do is spend the night figuring out how to rebuild for the next.

Now, imagine if it were an entire month. Your energy is sapped. You might even feel defeated. And the last thing you feel is confident. Getting up and trying again seems like an ordeal -- one that requires a lot more effort than you feel like making. But you have to.

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Marketing / December 27, 2016 12 Professional New Year's Resolutions You Should Actually Keep
12 Professional New Year's Resolutions You Should Actually Keep

By Amanda Zantal-Wiener

If you're anything like I am, you have mixed feelings about New Year's resolutions.

It seems like a natural time to make important changes. It's like a universal pressing of the "reset" button. Maybe that's why 45% of Americans make New Year's resolutions in the first place. But here's the thing -- only 8% of us are successful in achieving them.

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Marketing / December 26, 2016 The Introvert's Guide to Running a Meeting
The Introvert's Guide to Running a Meeting

By Amanda Zantal-Wiener

What do you think of when you see the word "introvert"?

"Shy," "quiet," and even "antisocial" might be some qualities that come to mind. But we've got news for you: How we think of introverts is pretty misconstrued from the actual definition. An introvert, according to Dictionary.com, is "a person characterized by concern primarily with his or her own thoughts and feelings." Let's explore that.

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Marketing / December 16, 2016 20 Productive Things to Do During Your Downtime
20 Productive Things to Do During Your Downtime

By Sophia Bernazzani

Work and a busy schedule can take a lot out of a person. Thankfully, vacation is a great time to slow down, recharge, spend time seeing your loved ones, and do things you wouldn't normally have time to do.

While it can be tempting to fill your out-of-office schedule with travel and funtivities, there is something to be said about making time to tackle some of the things that have been collecting dust in your mental backlog.

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Marketing / November 10, 2016 The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

By Dharmesh Shah

If you're growing a company, chances are you're challenged with choosing the right tools to help you grow.

Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether.

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Marketing / November 3, 2016 10 of the Best Podcasts About Business and Management
10 of the Best Podcasts About Business and Management

By Ben Jacobson

Today’s workforce is always on the go and multitasking. We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals.

A recent comScore survey found that 22% of U.S. internet users listen to podcasts at least once a week.

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Marketing / November 1, 2016 How to Run Successful LinkedIn Ads [Free Two-Week Planner]
How to Run Successful LinkedIn Ads [Free Two-Week Planner]

By Bethany Cartwright

LinkedIn is the #1 social media platform for B2B content distribution. That makes it a key platform to generate leads, build professional relationships, and drive leads.

But it’s not enough to use LinkedIn just to build an organic following. If you want to effectively expand your content's reach and get it in front of the right eyes, you should be using LinkedIn's Sponsored Content feature.

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Marketing / October 5, 2016 8 Tips for Giving Great Peer Feedback
8 Tips for Giving Great Peer Feedback

By Sophia Bernazzani

The last constructive criticism I received was from my cat. After presenting her with the organic, gluten-free food that I'd spent arguably too much money on, she refused to eat it. 

Can you believe that? Does she even care that I consulted blogs and veterinarians about the best diet to put her on? Unfortunately, we’re not great at communicating feedback to each other because we’re of different species.

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Marketing / September 26, 2016 How to Get People to Actually Listen to You
How to Get People to Actually Listen to You

By Amanda Zantal-Wiener

By now, you may have heard of a musical called Hamilton.

In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get enough of it. They're paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer, a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity.

In other words: People are listening to this stuff.

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Marketing / September 26, 2016 How Networking Can Help Your Small Business Grow [Free Guide]
How Networking Can Help Your Small Business Grow [Free Guide]

By Ellen Bartolino

Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward. 

Whether you're looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key.

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Marketing / September 15, 2016 7 of the Top Marketing Challenges Marketers Face Today [New Data]
7 of the Top Marketing Challenges Marketers Face Today [New Data]

By Lindsay Kolowich

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

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Marketing / September 14, 2016 17 Great Conversation Starters to Break the Ice at Networking Events
17 Great Conversation Starters to Break the Ice at Networking Events

By Amanda Zantal-Wiener

With fall on its way, the countdown to November's INBOUND 2016 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network.

That last one -- networking -- gets a lot of us pretty excited. After all, it's how 85% of people say they've landed a job. And personally, if I'm really into an event and I'm feeling super energetic, I love to network. But I don't always feel so peppy. Then what?

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Marketing / September 7, 2016 Are You Addicted to Work? [Flowchart]
Are You Addicted to Work? [Flowchart]

By Lindsay Kolowich

How many of you out there wrestle with the urge to work outside of normal working hours?

If you have a hard time taking a break from work to the point where your physical and mental health are on the decline, it's very possible you're actually addicted to work. And you wouldn't be alone: 27% of workers claim to be workaholics, and an estimated 10% might be clinically considered work addicts.

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Marketing / September 6, 2016 The Best Time of Day to Do Everything, According to Science [Infographic]
The Best Time of Day to Do Everything, According to Science [Infographic]

By Lindsay Kolowich

We often talk about optimizing your website and optimizing your marketing ... but what about optimizing your day?

Think about all the things you do in a given day, from eating meals and cleaning your apartment to brainstorming ideas and holding meetings. Believe it or not, there's an optimum time of day to complete every single one of these activities.

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Marketing / September 2, 2016 6 Negotiation Strategies Every Marketer Should Know
6 Negotiation Strategies Every Marketer Should Know

By Amanda Zantal-Wiener

There's a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there's constant screentime for strong, powerful arguments.

As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all things negotiation -- and it's a skill that all of us should master.
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Marketing / August 25, 2016 How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]
How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]

By Ellen Bartolino

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer's out there know when they're being marketed to, and are therefore tuning out the old-school recruiting noise.

Those copy-pasted job descriptions filled with buzzwords and new challenges aren't going to suffice anymore, which is why HubSpot Academy and Udemy for Business teamed up to bring you: How to Hire and Train Marketing All-Stars.

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Marketing / August 16, 2016 How to Become a Respected Influencer in Your Industry [New Ebook]
How to Become a Respected Influencer in Your Industry [New Ebook]

By Niti Shah

Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd. It might be a celebrity setting a new fashion trend, a business leader announcing a new viewpoint on company culture, or a brand unveiling new innovative product designs.

If it's an area we're interested in, we automatically listen to some voices more than others.

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Marketing / August 11, 2016 7 Ways to Build Credibility When You're a New Leader
7 Ways to Build Credibility When You're a New Leader

By Amanda Zantal-Wiener

Not too long ago, my alma mater asked me to give a talk about “what comes next” after business school. I was to address a group of MBA candidates about the discomfort of figuring out what to do with this fabulous new degree, and how to embrace the path to leadership. And in the process of preparing for it, I came across some pretty dismal statistics about the workplace.

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Marketing / August 3, 2016 How to Take Your Own Professional Headshot: A Budget-Friendly Guide
How to Take Your Own Professional Headshot: A Budget-Friendly Guide

By Lindsay Kolowich

Your headshot is kind of like the logo for your personal brand.

Like a business logo, it'll show up everywhere you showcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures, and so on. And, also like a business logo, it's a great opportunity for you to use imagery to make a lasting, positive impression on your audience.

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Marketing / July 29, 2016 How to Deliver Negative Feedback & Why It Matters [Infographic]
How to Deliver Negative Feedback & Why It Matters [Infographic]

By Lindsay Kolowich

Most managers dread giving negative feedback almost as much as employees dread hearing it. It's uncomfortable to tell someone they're not performing well at something.

But the truth is, your employees want to learn and grow -- and they'll only learn and grow when the work and skills that need improvement are given some course correction.

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Marketing / July 28, 2016 21 Things Recruiters Absolutely Hate About Your Resume
21 Things Recruiters Absolutely Hate About Your Resume

By Lindsay Kolowich

I'll never forget one of my first job interviews out of college.

I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to draw a connection.

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Marketing / July 21, 2016 How to Say 'No' To Your Boss
How to Say 'No' To Your Boss

By Lindsay Kolowich

Technically, your boss owns your professional time. That means it's perfectly within her rights to reprioritize what you're working on if she thinks doing so is the best thing for the team.

But even good bosses can have a hard time understanding what's being sacrificed when they assign new tasks and projects.

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Marketing / July 11, 2016 What 3,000+ Job Postings Taught Us About Today's Content Marketers
What 3,000+ Job Postings Taught Us About Today's Content Marketers

By Ashley Carlisle

Do you have what it takes to succeed in today's modern marketing world?

As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Even if you've got the strongest writing chops in the game, you'll need to find other ways to expand your skills if you want to differentiate yourself.

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Marketing / July 6, 2016 28 of the Best Motivational TED Talk Videos to Inspire You
28 of the Best Motivational TED Talk Videos to Inspire You

By Lindsay Kolowich

Ever feel like you're writing and creating the same kinds of stuff over and over and over again?

Consistently coming up with new material and unique angles is really difficult. You might find yourself in a vortex of similar content that makes it hard to find information you didn't already know. It's hard to stay inspired, too.

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Marketing / June 29, 2016 How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

By Jane Stecyk

As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?

Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.

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Marketing / June 28, 2016 How to Talk to Your Boss About Your Career Path
How to Talk to Your Boss About Your Career Path

By Corey Wainwright

A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. You know, when you're just not sure what the next step is on your career path.

And while we may think about this stuff from time to time -- and maybe even sheepishly practice holding those conversations in the car on the way to work -- I don't think we often verbalize our thoughts on where we want our career paths to go (presuming we actually know the answer to that question).

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Marketing / June 24, 2016 We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer

By Elijah Clark-Ginsberg

Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn.

Today, we added our first 100+ breakout speakers to the lineup, which already includes Alec Baldwin, Gary Vaynerchuk, and the creators of Netflix’s “Making a Murderer.”

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Marketing / June 24, 2016 How to Write a Great Email Signature: 9 Tips With Real Examples
How to Write a Great Email Signature: 9 Tips With Real Examples

By Lindsay Kolowich

The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day.

A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more -- either about you, about your business, or about something you're working on. Download our free email productivity guide here for even more time-saving  email management tips. 

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Marketing / June 24, 2016 How to Appear Confident, Even When You're Not [Infographic]
How to Appear Confident, Even When You're Not [Infographic]

By Lindsay Kolowich

You know the saying, "Fake it 'til you make it"?

It turns out that doing things that make you appear confident -- even if you don't actually feel confident  -- can affect how others see you, and can ultimately have a big impact on your success. It can also affect the chemicals in your brain to make you actually feel more confident when all is said and done.

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Marketing / June 20, 2016 Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier

By Megan Conley

The average job search is a peculiar paradox. There may be 2,278 available positions for your chosen field, but as you scroll through pages and pages of listings, you're lucky if two stand out.

Perhaps you're a recent college graduate searching for the needle in the haystack of three- to five-year experience jobs.

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Marketing / May 19, 2016 How to Get Hired as an Inbound Marketer: 17 Qualities Hiring Managers Look For
How to Get Hired as an Inbound Marketer: 17 Qualities Hiring Managers Look For

By Lindsay Kolowich

Let's face it: Getting a job in marketing isn't easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they're becoming even more selective about who they'll hire to take charge of their marketing efforts.

So how do you get a job in marketing?

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