With over 270 million active global users, Twitter is a great platform for businesses to communicate with their current audience, gain new prospects, and drive traffic to their websites.
But just because lots of people are on Twitter doesn't mean they all use it the same way. For marketers looking to drive traffic, subscribers, leads, and customers to their websites, knowing more about who uses the platform and how they use it is essential.
To help you get a quick overview of who is on Twitter and how they tend to act, we put together the infographic below. If you want a deeper dive into Twitter best practices, check out our ultimate list of social media statistics.