For this post, I flipped that question on its head and put it to the Urban Dictionary to find out: What is it exactly that people think marketers do? Some of the definitions are poignantly funny, some may feel a bit like a punch in the gut. Prepare for both.
Unfortunately, decades of bad marketing and spamming people have left us standing at the foothill of an extremely steep uphill battle. For example, the contributors over at Urban Dictionary define Marketing as:
We often preach that traditional marketing is dead here at HubSpot. Tactics like cold calling, pop up ads, spam emailing, etc. are all big no-nos on the inbound train; and for good reason! So what does Urban Dictionary have to say about all of those tactics?
2) The UD Definition of Cold Calling
According to the folks over at Urban Dictionary, cold calling involves:
Well, you certainly don't want to waste your marketing budget on annoying your site visitors. There are some really cool paid targeting options available on social networks now, particularly on Facebook. If you're looking to pursue advertising that's more personalized and contextual, find some help here.
4) The UD Definition of Email Marketing
Although email can be quite effective as part of a well thought out and integrated marketing strategy, your crafty email content may not always be appreciated by its recipients. To them, your email is:
We recommend leveraging personalisation and context in your email content, and writing your emails so that the recipient knows it was meant for them and the value is clear. Still, it probably won't be Shakespeare. Sorry about that.
5) The UD Definition of Advertising
While inbound marketing doesn't typically turn to advertising as the first, second, or even third marketing tactic in our toolkit, this characterization may be a bit harsh:
Heh. And to think I shared that in a blog post. Keep on keepin' on, bloggers.
We got a giggle out of a lot of the definitions and can understand why they evoke such a visceral response. As inbound marketers, we put all our efforts into creating marketing people love, and it’s clear there is still work left to be done. But we all like a challenge, right? (And a chuckle, which I hope you got from these outlandish definitions.)
Originally published Dec 6, 2013 4:00:00 AM, updated July 28 2017