At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior.
It's amazing how fast things can change in just one or two years, and 2018 has a breadth of surprising statistics to reflect on.
This year, we've seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their readers, and virtual reality (VR) is finding its place as a marketing tool in numerous businesses.
To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. You can jump to the following categories to see statistics related to that category:
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45 Visual Content Marketing Statistics You Should Know in 2018
3. When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Tweet (Source)
Source: Content Marketing Institute
11. Video streaming has increased significantly in the last several years. The live-streaming platform, Twitch, saw an increase of more than 13 million average daily streaming hours between 2012 and 2017. Tweet (Source)
Source: HubSpot Research
21. According to the Lowes home improvement store, how-to videos that were shown in virtual reality (VR) had a 36% higher recall by viewers compared to people who only viewed the YouTube video. Tweet (Source)
Source: Perkins Coie LLC
24. Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. Tweet (Source)
Source: Social Media Examiner
Source: Jeff Bullas