"If you build it, they will come." ... But will they? I love Field of Dreams as much as the next person, but content marketers should never heed this advice. Just because you publish content related to your industry doesn't mean it'll automatically become successful.
So how do you figure out what'll work and what won't? You've got to ask yourself the right questions, and be prepared to give brutally honest answers. Before you execute your idea, ask yourself the following five questions from this Column Five infographic.