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Where Marketers Go to Grow

Marketing / March 29, 2017 How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers
How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers

By Samuel Thimothy

manufacturer-1.jpg

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results.

Why is Inbound Marketing Important for Manufacturers?

A majority of B2B customers perform research online before making a buying decision, and the types of people that manufacturers target aren't just any B2B customer. These companies market to serious ... Read More

Marketing / March 29, 2017 About the Author: How to Write a Quality Author Bio
About the Author: How to Write a Quality Author Bio

By Neil Patel

If contributing guest posts is part of your content distribution and promotion strategy, you're probably familiar with the following scenario: You write a great article for a guest publication, and at the end, you’re compensated with a teeny, tiny paragraph about yourself.

Unless you wrote the article for purely altruistic reasons, this paragraph, though short, is quite critical.

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Marketing / March 29, 2017 How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]
How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]

By Sophia Bernazzani

There's a reason most children's books are filled with pictures.

Sure, the pictures help parents keep their children still and quiet for the few minutes they're reading to them. And that's largely because visuals are engaging and help explain complicated concepts better than text alone.

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Marketing / March 28, 2017 My Campaign Sucks…Now What?
My Campaign Sucks…Now What?

By Sean Farias

We’ve all been there.

It took three months to launch that marketing campaign from start-to-finish.  Yes, there were many hurdles along the way, but you pulled it together with the help of your team and even launched on time. You pop the champagne and toast to a job well done.

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Marketing / March 28, 2017 Why Agencies Need to Take Transparency More Seriously
Why Agencies Need to Take Transparency More Seriously

By Robert Glazer

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point.

Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. In fact, many companies are wondering where the heck their money is going and whose interests are being represented.

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Marketing / March 27, 2017 How to Create a Twitter Moment: A Step-by-Step Guide
How to Create a Twitter Moment: A Step-by-Step Guide

By Sophia Bernazzani

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline?

When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place.

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Marketing / March 27, 2017 How Generations X, Y, and Z Consume Video Content [Infographic]
How Generations X, Y, and Z Consume Video Content [Infographic]

By Sophia Bernazzani

YouTube has over one billion users worldwide, and they all watch different types of videos every day. What's your favorite type of video to watch on the platform?

As it turns out, your video preferences may vary depending on your date of birth: Influenster surveyed nearly 8,500 YouTube users of all ages to learn about their viewing habits and interests.

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Marketing / March 24, 2017 The Ultimate Social Media Holiday Calendar for 2017 [Resource]
The Ultimate Social Media Holiday Calendar for 2017 [Resource]

By Sophia Bernazzani

Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.

Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?

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Marketing / March 24, 2017 What Can Your Business Learn From Restaurant Marketing? [Infographic]
What Can Your Business Learn From Restaurant Marketing? [Infographic]

By Amanda Zantal-Wiener

In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored -- among other topics -- just how we became so obsessed with food.

Some believe it began with food permeating popular culture -- for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, "Can I do that?"

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Marketing / March 23, 2017 How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

By Joel Klettke

New copy isn't better just because it's new.

You can't just give your copy a "refresh" or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones.

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Marketing / March 23, 2017 Will Snapchat Spectacles Be a Money-Maker? [Infographic]
Will Snapchat Spectacles Be a Money-Maker? [Infographic]

By Amanda Zantal-Wiener

At the dawn of Snapchat's IPO, the marketing and financial worlds alike are simply buzzing with speculation.

Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot -- or will it stumble, in a fate similar to social network IPOs past? We know we've spent the past several months emphasizing the importance of Snapchat to marketers, and despite these questions, we stand by it. 

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Marketing / March 23, 2017 How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]
How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

By Zuzana Padychova

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai

It's pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue.

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Marketing / March 22, 2017 14 of the Best Snapchats to Follow for Inspiration
14 of the Best Snapchats to Follow for Inspiration

By Lindsay Kolowich

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer is it a niche photo-messaging service -- it's become an established media platform valued at over $19 billion and with over 161 million daily users.

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Marketing / March 21, 2017 How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]

By Kate Taylor Mighty

Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year.

But is all this video really helping marketers succeed?

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Marketing / March 21, 2017 Why Agencies Should Abandon Advertising and Invest in Owned Media
Why Agencies Should Abandon Advertising and Invest in Owned Media

By Dan Curran

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties.

Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising.

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Marketing / March 20, 2017 The State of Social Media Demographics: 2017 Benchmarks [Infographic]
The State of Social Media Demographics: 2017 Benchmarks [Infographic]

By Amanda Zantal-Wiener

There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.

At least, that's what the folks at Nielsen and Google have found in their research.

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Marketing / March 20, 2017 What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

By Amanda Zantal-Wiener

The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?"

But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.

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Marketing / March 20, 2017 6 Branding Mistakes Undermining Your Company's Image
6 Branding Mistakes Undermining Your Company's Image

By Karla Cook

In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees.

At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand.

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Marketing / March 17, 2017 Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing
Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing

By Amanda Zantal-Wiener

In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer.

We like to think of that as a very traditionally Bostonian way of celebrating St. Patrick’s Day. And we’re not alone -- in Chicago, for example, they dye the river green.

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Marketing / March 17, 2017 The Best 2017 Networking Events for Marketers
The Best 2017 Networking Events for Marketers

By Amanda Zantal-Wiener

At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you're lucky, a stale cheese plate. And where's the appeal of that?

The truth is, not all events fit that stereotype. Some draw people from around the globe and provide content that makes the journey worthwhile. They're tremendously informative. They're wildly entertaining. And they're listed below.

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Marketing / March 16, 2017 20 YouTube Tricks, Hacks & Features You'll Want to Know About
20 YouTube Tricks, Hacks & Features You'll Want to Know About

By Lindsay Kolowich

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.

But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google.

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Marketing / March 15, 2017 Good Bots vs. Bad Bots: How to Tell the Difference
Good Bots vs. Bad Bots: How to Tell the Difference

By Amanda Zantal-Wiener

Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz.

There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. And we don’t know what’s good or bad. It’s as if we’re constantly coming across a new cast of characters and are forced to ask, “Are you a good witch, or a bad witch?”

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Marketing / March 15, 2017 Are Notifications Driving Us Crazy?
Are Notifications Driving Us Crazy?

By Sophia Bernazzani

How do you start your mornings?

If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to see what your friends are up to.

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Marketing / March 15, 2017 Demystifying Creative Success: How to Build a Creative Career from Scratch
Demystifying Creative Success: How to Build a Creative Career from Scratch

By Karla Cook

If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines.

For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path.

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Marketing / March 14, 2017 How to Use Wistia: A Step-by-Step Guide
How to Use Wistia: A Step-by-Step Guide

By Meryl Ayres & Jordan Wellin

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives.

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Marketing / March 9, 2017 7 SaaS KPIs You Need to Track in 2017
7 SaaS KPIs You Need to Track in 2017

By Ryan Malone

The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019. And by 2020, it’s projected that SaaS deployment will be more than 25 percent greater than traditional software deployment.

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Marketing / March 9, 2017 The Public Apology Letter: 6 Brands That Nailed It
The Public Apology Letter: 6 Brands That Nailed It

By Amanda Zantal-Wiener

There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. television franchise called "The Real Housewives," in which the cast members have become notorious for doling out feigned apologies. Instead of simply apologizing for hurting someone's feelings, for example, it's more common for them to say something like, "I'm sorry if your feelings were hurt."

That, my friends, is not how you say, "Sorry."

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Marketing / March 9, 2017 How to Create and Share an Infographic Resume [Infographic]
How to Create and Share an Infographic Resume [Infographic]

By Sophia Bernazzani

The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview.

Luckily, technology is also here to help. There's no longer a template for how to apply for a job -- you can use social media, websites, and even interactive campaigns to get your name noticed by a recruiter.

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Marketing / March 9, 2017 How to Overcome the Challenges of Managing a Remote Agency
How to Overcome the Challenges of Managing a Remote Agency

By Oren Greenberg

Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas.

There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile. Even after this stage, hustling in a competitive market is tough.

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Marketing / March 8, 2017 A Tale of Two Teamwork Apps: Microsoft Teams vs. Slack [Infographic]
A Tale of Two Teamwork Apps: Microsoft Teams vs. Slack [Infographic]

By Amanda Zantal-Wiener

Confession: I am a bonafide productivity junkie. It seems like there isn't a hack I haven't tried -- from calendar tricks, to new break-taking structures, to time management experiments, I love trying every get-more-done-in-a-day tip I come across.

Among them are different app recommendations, especially the ones designed to make teamwork more efficient. In fact, 74% of teams say custom apps like these boost their productivity. But which apps are the best?

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Marketing / March 7, 2017 How to Design a Website: 50 Brilliant Homepage Designs to Get You Started [Free Ebook]
How to Design a Website: 50 Brilliant Homepage Designs to Get You Started [Free Ebook]

By Lindsay Kolowich

Before you jump into a website redesign project, start with a little inspiration.

Here at HubSpot, we've created several resources that can assist you during the website design or redesign process (like this Excel workbook, and this SEO guide). But we also recognize that even if you're seriously considering a website redesign, you might not be ready to get into the nitty gritty of the process right away.

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Marketing / March 6, 2017 YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

By Jami Oetting

You've spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video.

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches.

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