"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained.
Experts Tackle AI Misconceptions at CES 2019
While the dispute around artificial intelligence (AI) was, at one point, how much impact AI will have on everyday life, we're now focused on where it will affect us the most. At least, that is the theme of current AI discussions at this week's Consumer Electronics Show (CES) in Las Vegas, Nev.
Sayon Deb and Steven Hummel, research analysts with the Consumer Technology Association, led a talk on Monday morning at CES 2019 suggesting AI's abilities are overestimated in some industries and underestimated in others. What those industries are might surprise you. Read full story >>
Google's 'Project Soli' to Help Physically Impaired Use Smart Products
Google has received approval from the Federal Communications Commission (FCC) to develop high-powered sensory devices that would help people with vocal or physical disabilities operate smart products -- which normally require speech or touch-based commands to use. These sensory devices, currently known under the name "Project Soli," reportedly emit a radar signal that can interpret various physical gestures the same way a smartphone processes keyboard commands. Read full story >>
Amazon Unveils Smart Wall Clock
"Alexa, what time is it?" That phrase took on a whole new meaning at the end of last year when Amazon unveiled the Echo Wall Clock -- and it's exactly what it sounds like. This voice-enabled clock face uses Amazon's Echo technology to set and tell you the time, and even set brief countdown timers for you. But, there are a few caveats to this digital-analog hybrid. Read full story >>
'Bandersnatch' Sparks Huge Marketing Opportunity for Netflix
Originally aired on the BBC, Black Mirror has seen immense success since the dystopian drama began streaming on Netflix. But for all the show's popularity, its most recent episode, "Bandersnatch," might have revealed a valuable marketing opportunity for Netflix.
"Bandersnatch" isn't like other Black Mirror episodes -- or other TV experiences, for that matter. The 90-minute stream is interactive, allowing the viewer to decide what the main character does at various turning points in the story. But this choose-your-own-adventure format isn't just a novel idea for show business; the choices that viewers make throughout the episode has critical implications for how Netflix creates new shows and movies, the stories those shows and movies tell, and which ones its suggests to its users. Read full story >>
Google Wants Feedback About Search Results
When it comes to ranking well in Google Search results, SEO marketers have vied for placement in the company's "featured snippet" boxes since they started appearing at the top of search result pages several years ago. But because these snippets aren't always the perfect answer to a person's query, Google has started to solicit feedback from its users to make these answer boxes better. The feedback Google seeks now comes in the form of a long blue feedback bar beneath certain featured snippets. Read full story >>
New Bill Confronts Tech Threats From China
Last week, United States Senators Mark Warner (D-Va.) and Marco Rubio (R-Fla.) presented a bipartisan bill to defend the U.S.'s intellectual property against China, which has shown continued interest in replicating the U.S.'s latest advancements in technology.
"We need a whole-of-government technology strategy to protect U.S. competitiveness […] and address the Chinese threat by combating technology transfer from the United States, " said Sen. Warner, a former technology and telecommunications executive. The proposed bill would create a new government entity in charge of protecting the U.S.'s most sophisticated tech supply chains. Read full story >>
Watch Out for These 7 Tech Trends in 2019
Closing out this week's tech breakdown is a series of trends we should pay extra attention to in the year ahead: On opening day of CES 2019 in Las Vegas, two market researchers for the Consumer Technology Association revealed "trends to watch" -- seven of them, actually -- in the tech sector in 2019. Among them are advancements in wearable technology, drones, self-driving vehicles, and a few emerging trends you might not have expected. Read full story >>