Now, no one intentionally sets out to write a bad sales email. Salespeople want to attract prospects to them, after all -- not drive them away screaming. (Unless you have too many leads to handle. In which case, please call me so I can learn your secrets.) 

But despite their best intentions, reps sometimes insert a sentence or two in their cold emails that just doesn't sit right with prospects. Heather R. Morgan, founder of Salesfolk, has rounded up four of the most egregious offenders in this SlideShare.

While you might not lay it on quite as thick as this fictional rep does, I'm willing to guess one or two of these phrases sound familiar to you, either from your own emails or those of a peer. Remember: Friends don't let friends send terrible prospecting emails. Update your prospecting emails, and spread the knowledge around.

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Originally published Apr 17, 2015 9:00:00 AM, updated July 28 2017


Email Prospecting