On one hand, they can be a more efficient way to reach out to prospects -- after all, it’s faster to send 100 emails than to make 100 calls.
On the other, if you don’t immediately capture your buyer’s attention, they’ll just delete or ignore your email. It’s far easier psychologically to ignore an electronic communication than to hang up on a real person.
Sending cold emails adds an additional level of difficulty. Your buyer has no preestablished relationship with you, so you have to provide value and “hook” your prospect so they want to respond.
Yet many sales reps haven’t perfected the art of the prospecting email and send messages that are basically spam. Check out the infographic below for some of the biggest mistakes sales reps can make when reaching out to buyers for the first time.
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Originally published Oct 14, 2015 8:30:00 AM, updated February 01 2017