Cold calling used to be one of the best -- and only -- prospecting strategies salespeople could use.
But in the past 40 years, a variety of more effective alternatives have emerged.
A good prospecting strategy is:
- Consistent: It reliably generates new leads.
- High-return: It generates a high number of potential customers for the amount of energy and resources required.
- Targeted: It connects you with the right prospects, not just any prospects.
Why doesn't cold calling fit this criteria?
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