Here are a few scenarios in which you would use "Kind regards":
- When conducting warm outreach
- When in the early stages of communicating with prospects (especially if they haven't responded to your emails)
- When emailing an executive at any company, any time
- When introducing yourself to a mutual acquaintance of a friend or colleague
- When you're uncertain which sign-off to choose
And here is an example of how to use "Kind regards" in an email:
I noticed you downloaded our most recent case study about how BG Solutions helped streamline the accounting operations of enterprise company Stillwater Inc. If you have any questions about that study, I'd be happy to answer them.
When you've built rapport and a closer working relationship with a business associate, it might be appropriate to drop the "Kind "and "Best "entirely and just send "Regards," though some experts feel this is colder rather than more familiar. Below is an example of "Regards" in an email:
It was great to speak with you on the phone earlier. I sent you a calendar invite for the demo call we agreed upon for Thursday, September 20th at 3:00 PM EST. You'll also find an agenda for the call attached below.
Please let me know if you have any questions.
Regardless, it is the most informal version of the sign-off and denotes the closest kind of working relationship. Reserve this for clients or colleagues with whom you work regularly and whose email tone and style you understand, and vice versa.
"Kind Regards" Alternatives
- Many thanks
- Take care
- Sending you the best
- Thank you for reading
- With gratitude
- With appreciation
"Kind Regards" vs. "Warm Regards"
"Kind regards" is a more formal sign-off than "Best regards," -- and "Warm regards" takes the familiarity a step forward.
"Warm regards" is generally reserved for close friends and family and should not be used in professional correspondence.
When considering whether to use "Warm regards" in an email, choose one of the "Kind regards" alternatives listed above to be safe and appropriate at all times.
When in Doubt, Match the Customer's Tone
Still not sure which one to use? As a rule of thumb, match the formality in your business associate's tone. If they've signed their last email "Best wishes," reply with the same signature or substitute "Best regards." If they've used a more formal signature like, "Sincerely," err toward "Kind regards," as it matches the tone and sentiment your associate has used.
To learn more about sales communication check out these alternatives to "Looking forward to hearing from you" next.
Originally published Jun 25, 2019 5:40:00 PM, updated July 01 2019