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Sales training programs help salespeople learn and/or improve their selling techniques, skills, and processes. The ultimate goal is improving bottom-line results.

For example, a 100-person sales team with $1 million individual quotas and a $50,000 average deal size translates to a $20 million increase in revenue

But with thousands of options, finding the best sales training program for your budget, team size, focus, and needs isn't always easy.

We've rounded up some of the most valuable training programs at a variety of price points, locations, themes, and delivery options to get your team closing deals with integrity, speed, and confidence. Jump to the category that’s interesting to you using the links below.


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While it’s fair to say that your team will function well enough without participating in a sales training program, don’t overlook the benefits of what a few hours of ongoing education can do.

If you’re a candidate applying for a new role, switching companies, or seeking a promotion, a sales training credential can boost your resume from “comparable” to “extraordinary” when you’re up against some tough candidate competition.

But which program is right for you and your team?

With thousands of sales training programs on the market, how can you tell which ones will serve your team best? Ultimately, your business will choose criteria for what makes a successful training program, but to get you started, here are some of the important factors HubSpot looks for:

  • Location: Is the training delivered virtually, or will the trainer come to you?
  • Length: How will you fit training into your and/or your sales team's schedule?
  • Focus: Does the theme address a challenge you or your reps are facing?
  • Price: Can you anticipate the return of the training will be at least five times its price?
  • Intended audience: Are you in the relevant industry, market, or role for the specific training you’re after?

Each item in this list should help you answer these questions for your team and company.

Online Sales Training Programs

1. Inbound Sales

  • Vendor: HubSpot Academy
  • Location: Online
  • Length: 2 hours and 11 minutes
  • Focus: The inbound sales methodology
  • Intended audience: Salespeople, sales managers, sales trainers, and inbound marketers
  • Price: Free

These days, you can't succeed in sales if you're using shady tactics. Learn how to sell with integrity by taking this free virtual course on the inbound sales methodology. It encompasses everything from identifying potential buyers to developing personalized presentations.

Once you've finished the course and passed the exam, you'll get a badge to display on your LinkedIn profile, email signature, and website.

2. Introduction to Sales

  • Location Online
  • Length: 18 hours
  • Focus: Introductory training on sales
  • Price: Individuals $29 per month or $199 per year; Teams $29 billed monthly or $14.50 per month billed annually

In 31 practical tutorials, sales professionals can expect to receive tools and techniques that shape their attitude, beliefs, and emotions to achieve success in sales. Psychology, personality, and real-world advice are the pillars of this accredited training which makes it perfect for beginners.

Premium video tutorials and personalized learning are available in a mobile format so students can learn on the go. The best part is, you can learn at your own pace with the unlimited tests and quizzes to ensure you retain the information in the course.

3. 21st Century Sales Training for Elite Performance

  • Vendor: Brian Tracy
  • Location Online
  • Length: 12 weeks
  • Focus: Sales skills
  • Intended audience: Salespeople
  • Price: $997

This three-month virtual course goes through seven key facets of sales: Prospecting, developing trust and credibility, identifying the buyer's needs, overcoming resistance, selling value, closing, and getting referrals and repeat business.

Along with 24 videos you can rewatch at any time, you'll also get workbooks, role-play exercises, and bonus training modules. Each of these features helps you get a little bit better at prospecting, building rapport, and closing the sale.

4. Sales Training and Strategy

  • Vendor: Marc Wayshak
  • Location Online
  • Length: Varies
  • Focus: Sales strategy and process; prospecting strategies
  • Intended audience: High-level salespeople and sales-focused entrepreneurs
  • Price: Contact Marc Wayshak

Sales leadership often struggles with the same challenges: They don't have enough superstar salespeople, they're losing deals to a low-cost competitor, every rep is using a different playbook, results are inconsistent, and/or their team is focusing on the wrong type of buyers. Wayshak delivers custom training to organizations of all sizes to help them overcome these obstacles. His ultimate goal is to help clients 10X their investment.

5. Smart Calling College

  • Vendor: Art Sobczak
  • Location Online
  • Length: Approximately two hours of self-paced video modules per week over four weeks
  • Focus: Sales calls
  • Intended audience: Inside or outside sales professionals
  • Price: $895 for the first attendee from a company; $795 for every additional attendee from a company

Reps who rely on the phone as their primary communication method will benefit from this comprehensive training program. Over the course of one month, participants will learn how to engage buyers in the first few seconds of a call, resolving objections, adding value at every touch, securing a follow-up call, and more. Along with the videos, you'll get access to a workbook, live coaching sessions, and an online forum.

6. The Art of Sales: Mastering the Selling Process Specialization

  • Vendor: Sales Engine
  • Location Online
  • Length: Five weeks; three to five hours of work per week
  • Focus: Introduction to sales
  • Intended audience: New salespeople, entrepreneurs, and career changers
  • Price: Free ($95 for certificate)

This course will give rookie reps an introduction to selling fundamentals, including prospecting, qualifying, asking questions, and developing proposals. It's applicable to both B2B and B2C salespeople and includes lectures, reading, and real-world exercises.

What makes this course unique is that it’s actually four courses in one. Customer segmentation, connecting with prospects, pitching, closing, and perfecting your selling process are all part of this specialized course to get you selling faster and closing high-dollar deals more often.

7. B2B Phone Skills Improvement Program

  • Vendor: SalesBuzz
  • Location Online
  • Length: Eight weeks
  • Focus: Sales skills and process
  • Intended audience: SDRs, BDRs, and account executives
  • Price: Contact Sales Buzz for a quote

In this training program, inside sales professionals will learn how to engage prospects, book appointments, delve into their prospects' motivations, resolve their concerns, and close.

There's a graded exam after every training session, so reps can gauge their understanding and sales managers can monitor progress.

8. Sales Prospecting Advanced Techniques

  • Vendor: SalesScripter
  • Location Online
  • Length: 13 hours
  • Focus: Sales prospecting methodology
  • Intended audience: Inside salespeople, sales managers, sales trainers
  • Price: Free

In sales, your statements and questions to prospects can mean the difference between failure and success. But even though a salesperson's words are their most valuable tool, many salespeople still improvise when they call, email, or meet with prospects.

This program is designed to give you a strategy-backed process. It covers building a value proposition, asking the right questions, closing more effectively, and more. Not only will you sell more, but selling might even become more fun.

9. Iannarino Sales Accelerator

  • Vendor: Anthony Iannarino
  • Location Online
  • Length: Ongoing
  • Focus: Sales skills
  • Intended audience: Self-taught salespeople, entrepreneurs
  • Price: $97 per month, $997 per year, or contact for a team subscription

This sales training and membership community are designed for continuous learning. Each month, participants receive a new "How To" lesson on a core sales skill set. They also get to attend a live Q&A webinar with Iannarino.

Membership also comes with access to a private forum so members can answer each other's questions, share strategies, and give feedback and support.

10. Inside Sales Consulting

  • Vendor: Sales Hacker
  • Location Online
  • Length: Varies
  • Focus: Full-funnel sales training and process development
  • Intended audience: B2B sales teams, SDRs, AEs, directors, and managers
  • Price: Varies; or contact Richard Harris at richard@saleshacker.com

Richard Harris, who leads Sales Hacker's consulting and training programs, has held almost every sales position possible: SDR, inside sales rep, inside sales manager, director of sales, VP of sales, and director of sales operations. As a result, he can provide both high-level guidance and tactical training.

Sales Hacker offers training on everything sales including crafting SLAs (service level agreements) between sales and marketing, designing your sales team's organizational structure and compensation plan, and implementing a sales tool stack.

11. Virtual and Online Action Selling

  • Location Online
  • Length: 3-12 hours
  • Focus: Selling to your company’s buyer personas
  • Price: $195 for the associate level certification. $895 for the Professional Level Certification.

In one 120-minute online video training, training participants will work with two moderators and eight role-play actors who help assess and strengthen their sales skills.

A unique part of Action Selling’s training framework is it teaches participants how not to apply each selling skill, then the moderators explain the best approach for various scenarios. Role plays reinforce those learnings so that participants learn the correct way to sell their products and services.

12. ASLAN Sales Training

  • Location Virtual
  • Length: Three months
  • Focus: Leadership, inside sales, field sales, call center sales
  • Price: Available upon request

Whether you’re looking for leadership, inside sales, field sales, or call center training, Aslan has a program that’s right for you. In three months students of this program will prepare to meet business objectives through sales. Next, they’ll ignite change by working with instructors either onsite or virtually to complete a train-the-trainer certification. Finally, students can transform their business with a new sales process through ongoing development of their front-line team.

To manage this unique framework, Aslan provides a cloud-based dashboard to simplify coaching and track the activities that drive results.

13. Corporate Visions Training and Consulting

  • Location Virtual
  • Length: Not specified
  • Focus: Science-based sales and closing deals
  • Price: Available upon request

Demonstrating value to the customer is often considered “marketing’s job,” but this couldn’t be further from the truth. The perceived value is enough to get customers through the door, but is it enough to close the deal?

With Corporate Vision’s Training and Consulting, sales teams learn how to demonstrate product and service value using buyer’s psychology. By understanding how customers frame value and make choices, salespeople will be able to articulate value situationally, thus creating a more personalized experience for them.

14. DoubleDigit Sales

  • Location Virtual
  • Length: Not specified
  • Focus: Customizable virtual sales training based in strategy
  • Price: Available upon request

DoubleDigit Sales helps businesses achieve double-digit growth through content and process alignment to change team behaviors and drive improved sales results.

The virtual platform for the training provides professionals with highly relevant content and engaging delivery that enables the sales team to immediately apply what they’ve learned.

15. Bespoke Online Training

  • Vendor: MTD Sales Training
  • Location Online
  • Length: Varies
  • Focus: Varies
  • Intended audience: Varies
  • Price: Varies

If you want to build an online sales training program that's optimized to your team's needs, learning preferences, and more, this is a good option. You'll work with the MTD Sales Training team to design a program involving video, animation, audio, role-playing, and/or quizzes. The format can range from 20 15-minute sessions to 40 5-minute sessions, so you can fit it perfectly into your reps' schedules.

The platform’s flexible and responsive, too. If your salespeople like to learn on the go, opt for a smartphone and tablet-specific course. If they spend most of their time at their desks, a laptop-enabled course is probably preferable.

Onsite Sales Training Programs

16. Hoffman Training

  • Vendor: Jeff Hoffman
  • Location Nationwide
  • Length: One day
  • Focus: Prospecting, discovery, negotiation, closing, and sales management
  • Intended audience: Sales reps and managers
  • Price: Contact Hoffman Training for pricing information

Hoffman workshops span the entire sales cycle, from getting a prospect’s attention to successfully winning their business. Their workshops and corporate training programs are packed with information which means they're ideal for salespeople who are eager to improve their performance.

17. Driving to Close

  • Vendor: John Barrows
  • Location On-site
  • Length: One day
  • Focus: Sales meetings, objection handling, and closing
  • Intended audience: B2B sales teams
  • Price: Contact John Barrows

In a single day, John Barrows will help you and your team members run effective meetings with potential customers, boost your ability to analyze opportunities, address objections in a way that suits your personality and selling style, and use different closing techniques depending on the situation. He'll also provide a customized manual with sample emails, calls, and customer success templates. This resource allows you to immediately adopt the takeaways you've picked up.

18. BE BOLD Live Training Session

  • Vendor: Jeff Shore
  • Location On-site
  • Length: One day
  • Focus: Mental selling roadblocks
  • Intended audience: Salespeople
  • Price: Varies

Every salesperson dislikes or fears elements of selling, whether that's calling prospects, responding to objections, or negotiating price. Jeff Shore's one-day workshop teaches sales reps how to identify what makes them uncomfortable and overcome it.

The training includes video case studies, a performance challenge, and group practice sessions. To reinforce the curriculum, you can purchase eight skill development video lessons.

19. SPIN® Selling

Huthwaite International developed SPIN® Selling based on the largest observational research study on what makes a successful B2B salesperson.

Participants will learn the value-creating behaviors that are most aligned with increased profit. The course is available through a range of options to suit business needs, and each path is designed to provide salespeople with a comprehensive learning journey that will optimize the workplace transfer of new skills for a maximum return on investment.

20. Sandler Solutions

Sandler uses a methodical approach designed to make concepts stick — so you don't invest in a costly sales training program only to have your sales team forget most of it 90 days later. What makes this methodology unique is that it’s based on survey data with research authority that spans across the globe. All of this delivers tangible value that your business will positively impact your business’s bottom line.

The sessions cover the entire sales process, from building rapport and setting initial expectations to giving demos and negotiating.

21. Strategic Social Selling

  • Vendor: Tony Hughes
  • Location On-site
  • Length: Two days or four half-day sessions
  • Focus: Social selling
  • Intended audience: B2B salespeople (recommended 20 participants or less)
  • Price: $2,200 per day plus $395 per participant for course materials; any additional venue, AV equipment, and travel costs

This course helps salespeople craft a strong personal brand, create a strategy for building their network, use social platforms to research and engage with prospects, and use trigger events for timely outreach.

According to Hughes, this program helps, "salespeople become 'micro-marketers' who personally own the process of creating a sales pipeline." By developing their personal brand using social media, reps will learn prospecting skills that help them reach their target audience better with a higher propensity to close deals.

Types of Sales Training Programs Available in Multiple Formats

22. Selling With Stories

  • Vendor: Hoffeld Group
  • Location Varies
  • Length: Two days
  • Focus: Sales messaging and communication
  • Intended audience: Salespeople, managers, trainers, and business leaders
  • Price: Contact Hoffeld Group

The right story, presented in the right way, can change the course of a sale. In this hands-on workshop, you'll learn the science behind telling persuasive stories. The lessons include when to tell stories in the sales process for maximal impact and the four parts of a compelling narrative. Attendees will also have the opportunity to create their own stories — so they'll be ready to inspire change in their prospects by the time they leave.

23. Sales Presentation Training

  • Vendor: Sales Readiness Group
  • Location Varies (can be delivered on-site or via your own facilitators)
  • Length: One and a half to two days
  • Focus: Delivering a value presentation
  • Intended audience: B2B sales teams
  • Price: Varies depending on team size

To convince prospects of their product's value, salespeople must be able to deliver interesting, well-paced, relevant presentations. This training program supplies reps with the information and strategies they need to present effectively. Because each organization is unique, Sales Readiness Group uses pre-training consultation and customized case studies and exercises to ensure the content is relevant to participants.

Large or rapidly growing companies can also take advantage of SRG's licensing program. Buy the license for the curriculum, then repurpose and reuse the program however and whenever you'd like.

24. Richardson's Consultative Selling Skills

  • Vendor: Richardson
  • Location On-site training paired with an online platform
  • Length: One to two days of in-person training (ongoing learning using Richardson's Accelerate platform)
  • Focus: Relationships selling
  • Intended audience: Sales teams
  • Price: Varies

Richardson's Consultative Selling program focuses on leveraging technical excellence, identifying client needs, and articulating value. After reps have taken the course, they'll know how to run engaging, productive sales calls, provide insights, link their prospects' objectives and pain points to available solutions, resolve objections, manage resistance, and more.

This training pairs instructor-led training sessions with an online program. Salespeople can access the content on their phone, making it easy to learn on the go or refresh their memory after the course is over.

25. Insight Selling

  • Vendor: RAIN Group
  • Location: Your choice
  • Length: Two days
  • Focus: Insight selling
  • Intended audience: B2B sales teams
  • Price: Contact RAIN Group

According to RAIN Group's analysis of 731 purchases, the salespeople who close deals provide buyers with fresh information and ideas three times more often than other reps. If you're hoping to set yourself apart from the pack, drive demand for your solution, and help your prospects think about their business in new ways, this training session will be invaluable.

It's available in several different formats: email and mobile app, online, virtual instructor-led training programs, and on-site training.

26. IMPACT Sales Team Training

  • Vendor: The Brooks Group
  • Location On-site, online, or both
  • Length: Varies
  • Focus: Varies
  • Intended audience: Salespeople and managers
  • Price: Varies

According to The Brooks Group, "The most expensive training you'll ever do is training that soaks up your resources without delivering its intended results." That's why every program is customized to the company's structure, market, management process, KPIs, culture, business drivers, talent, and sales methodology.

How does The Brooks Group learn all of that? Through ride-alongs and field observations, account reviews, interviews with salespeople, managers, and executives, an audit of the sales org, personalized assessments, customer interviews, and more.

If you're thinking that sounds time-intensive, you're right: It typically takes 3-12 weeks to develop the customized training. However, The Brooks Group promises you'll see a permanent improvement — not just a temporary boost in sales.

27. Engage Selling

  • Vendor: Colleen Francis
  • Location On-site or online
  • Length: Varies
  • Focus: Sales process and performance
  • Intended audience: B2B sales teams
  • Price: Varies

If you decide to partner with Engage Selling, Colleen Francis will perform an in-depth assessment of your sales team before the training itself. You can expect to receive highly customized training that addresses the areas with the biggest opportunities for improvement.

Four of the areas Coleen focuses on in the course are: Sales organization, sales process, sales performance management, and sales training and support. Each of these functions ensures that your team is executing on the right strategy to achieve your business objectives and goals.

28. Sales Training for Managers

  • Vendor: Anthony Cole Training Group
  • Location On-site training paired with an online learning platform
  • Length: One to three days of in-person training (ongoing learning using ACTG’s online platform)
  • Focus: Developing sales leaders
  • Intended audience: Sales managers, LOB leaders
  • Price: Varies

For over 25 years, Anthony Cole Training Group has helped companies close the sales opportunity gap. And for over a decade, they've been perfecting their trademarked and leading-edge certification program: Sales Managed Environment®.

This program helps sales leaders unlock their leadership potential with content designed to engage managers and help them develop the essential skills for setting standards, coaching, motivating, and recruiting. Anthony Cole Training Group combines high-quality leadership content with an easy-access, one-stop portal that puts learning into action.

29. Accelerate Your Sales

  • Vendor: Jill Konrath
  • Location Varies
  • Length: Conference break-out session, half-day, or full-day
  • Focus: Prospecting
  • Intended audience: B2B sales teams
  • Price: Contact Jill Konrath

Are you struggling to make inroads at your target accounts? This workshop might offer the strategies you need. It covers the changing sales environment, the elements of a strong value proposition, how to use sales intelligence and trigger events, effective calls and voicemails, and more. There are also several options for reinforcing and extending the lessons covered in the workshop, such as virtual seminars, coaching, and video lessons.

30. Sales Leaders Coaching Program

  • Vendor: Score More Sales
  • Location Virtual or in-person
  • Length: 6 90-minute weekly or bi-weekly calls if virtual; one to one and a half days of in-person
  • Focus: Implementing a sales coaching program with accountability and revenue benchmarks
  • Intended audience: Sales leaders in tech, SaaS, manufacturing, distribution, telecom, and utilities
  • Price: Contact Score More Sales

Are you a sales leader looking for predictable results? This program may be for you. Sales expert Lori Richardson will help you identify and put in place the right sales process and methodology for your market, product, and revenue goals.

Along with a written sales plan, Richardson will deliver sales coaching and/or training (depending on your needs).

31. Sales Negotiation Training

  • Vendor: Negotiation Experts
  • Location On-site (international) and online
  • Length: Half-day to 30+ days
  • Focus: Negotiating skills
  • Price: Available upon request

The Negotiation Experts offer an at-your-own-pace course designed to help you close bigger deals faster. Students taking this course will explore techniques for persuasion and influencing, countering objections, and strategic planning.

If you’re looking for a new role or a promotion, you can make your newfound skills even more competitive by taking the Procurement Negotiation Training which gives you access to real-world simulations and professional buyers to practice with.

32. Value-Based Sales Training

  • Location Virtual or in-person instructor-led training, on-demand courses
  • Length: At your own pace
  • Focus: Identifying and implementing a sales process for your team
  • Price: Available upon request

A unique approach to sales training is a benefit that every company can appreciate. ValueSelling Associates doesn’t take a cookie-cutter approach to sales training. Whether you need ongoing training that can scale as your team grows or you need a flexible at-your-own pace style of learning, Value-Based Sales Training could be the right fit.

The program starts by engaging leadership to help diagnose the root cause of sales issues. Then the ValueSelling Associates get to work designing a practical and tailored program that the sales team leadership can own and manage.

33. GPStrategies Sales Training

  • Location Virtual or in-person instructor-led training, on-demand courses
  • Length: At your own pace
  • Focus: Sales performance improvement solutions
  • Price: Available upon request

How much do your sales managers consider how and why a process is the way it is? Chances are, probably not enough. GPStrategies offers a sales training program that connects sales performance to sales proficiency.

The customer experience and product knowledge are the keys to building this proficiency in the program so that sales teams who complete it can consistently outperform expectations.

34. Ariel Sales Training

  • Location Virtual or in-person instructor-led training
  • Length: At your own pace
  • Focus: Leadership and presence and written communication
  • Price: Available upon request

Ariel Sales Training uses virtual and digital programs to foster better communication around sales objectives, processes, and goals. This particular training is delivered to over 20,000 people each year in eight different languages across four continents. Teams that operate across the globe will appreciate this training approach because it ensures each rep gets the same quality experience no matter where they work.

Early career professionals to senior leaders will complete the program with proficiencies in leadership, written communication, and working collaboratively to achieve business goals. Subject matter experts will master the delivery of the value proposition of the products they sell in order to close deals.

35. Mandel Sales Training Programs

  • Location Virtual and Online
  • Length: Not specified
  • Focus: Presentation, conversation, and listening skills
  • Price: Contact Mandel for pricing

Communication is a foundational component of great sales training, and with Mandel, this skill gets the attention it deserves in the sales process. This training program specializes in presentation, conversation, and listening skills that will help you and your team assess the true needs of your prospects. You’ll be able to close the deal and surface the value in new products or services as you upsell or cross-sell later on.

36. Sales Recruitment Training

  • Location Virtual and Online
  • Length: Eight hours, but can be expanded to two days
  • Focus: Recruiting, interviewing, selecting, onboarding, and retaining (RISOR) sales talent
  • Price: Contact Sales Gravy for pricing

Hiring great salespeople can be tough, especially if your business sells a product that requires a specific skill set or prerequisite knowledge like medical sales.

In just eight hours, Sales Gravy provides sales leaders and managers the competencies to build a long-term, high-performing team. For extra support and guidance, an advanced two-day course is available.

Reach Your Full Potential As a Sales Team

Great sales training programs will help you and your team members sell at your full potential. From higher quota and revenue attainment and better win rates to lower sales force turnover, the return will definitely justify the cost. If you’re still hesitant about using an external training program, you can always start your new hires on the right foot with a 30/60/90 day plan. Download the free, customizable training program template below.

Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.

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 sales training template

Originally published May 6, 2021 1:45:00 PM, updated May 14 2021

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