The Best Time to Call Prospects, Based on Data From 100,000 Calls


“The right thing at the wrong time is the wrong thing.” - Joshua Harris

Have you ever called a lead on a Tuesday morning and heard nothing, but tried that same lead two days later and they responded back almost immediately? That’s not luck -- there’s some science behind why this happened. According to research from James Oldroyd and, effectively reaching out to prospects comes down to one thing: timing. For example, did you know 4 to 5 p.m. had a 164% better connection rate than 1 to 2 p.m.? Or that connection rates drop by 400% if you respond in 10 minutes instead of five?

The following infographic reveals the best times and days to connect with respond to prospects. Science and data are starting to dominate sales. Are you keeping up?

Click the image to expand:


Editor's note: This post was originally published in January 2016 and has been updated for comprehensiveness and accuracy.

HubSpot CRM