It refers to the activities designed to expand your company's reach in a new market. The primary focus of this business function is to identify potential good-fit customers using prospecting techniques. And the people that carry out these activities are called business development representatives (BDRs).
But, what do business development representatives do?
BDRs initiate exploratory calls with prospects to see if they'd be an ideal customer. They need to know their product and service offerings inside and out so they can communicate their purpose and value to prospective customers.
If the prospect is a good fit, the BDR will schedule a discovery call or meeting for a member of their sales team and the prospect. It's up to the salesperson to deepen the relationship with the prospect and eventually get them to close.
So, how do you create a job description that attracts top talent to your business development team?
Business Development Job Description
Business development representatives are responsible for expanding a company's customer base. They use prospecting strategies to identify prospects and they initiate the first outreach with potential customers. Their goal is to help book meetings and fill the pipelines for the sales team.
Sales hiring can be challenging, but a well-written job description can help attract a highly-qualified and diverse pool of candidates. A comprehensive and engaging job listing will help it stand out on your careers page or a job board site.
A business development job description often includes these elements.
1. Overview of the Position
This is where you can describe the day-to-day activities that are required in the role. You can include information about the targets that business development representatives should hit on a daily, weekly, or monthly basis.
What specific skills are you looking for in a business development representative? This is where you identify the level of experience you're looking for and the skills and qualities a candidate should have to excel in this role.
This section of the job description can be broken down even further and split into required qualifications and desired qualifications. Required qualifications are must-haves for the role, while desired qualifications aren't necessary but would help a candidate excel in the BDR position.
Here's a business development representative job description from LogMeIn that provides an excellent example of how to describe the position and outline the qualifications.
Give prospective employees insight into where they'll be working by providing a brief description of the company, its mission, and its values. You can even provide an overview of the compensation, benefits, and perks to tell them even more about what you do and stand for.
This example "About" section from Dialpad includes information on:
Compensation & Equity
These benefits and perks could be the deciding factor in whether or not a business development candidate chooses to apply or not.
With a comprehensive and compelling job description, you'll be able to attract diverse talent to build your business development team. For more hiring tips, check out this sales manager job description and template next.
Originally published Mar 13, 2019 7:30:00 AM, updated March 14 2019