A lot of strategy and planning goes into building a business from the ground up. Before your startup is ready to launch, you need to think carefully about your brand and the image you'll present to consumers.
So, how can you stand out from your competitors?
Create a unique business name. With a catchy, creative, and descriptive name, your business and brand will be memorable. Consumers will recognize it online, in advertisements, or in stores which helps separate your product from the competition.
But, what makes a good business name?
How to Name a Business
Understand your business.
Think of descriptive keywords.
Choose a name style.
Tell a story.
Register your business name.
1. Understand your business.
Before deciding on a name, you should have a clear idea of your business' mission, goals, target audience, and value proposition. If you've already created your business plan, this will be a great resource for you to review. You should be able to answer the following questions:
What does your business stand for?
What product/service are you selling?
Who is your target audience?
2. Think of descriptive keywords.
Once you know the core focus of your business, take some time to brainstorm keywords that describe your business. With a few descriptors of your business and brand, you'll be able to identify the ones that reflect the image you'd like to create.
For example, if you're starting a photography business, words like "camera", "snap", "shoot", "capture", "lens", etc. are all good starting points for your business name.
3. Choose a name style.
How do you plan to create a unique name? You can use the keywords in your business name Here are a few other naming options to consider:
Include the names of the company founders.
Use a single word.
Change, add, or remove letters from keywords.
Combine two or more words.
Use a metaphor.
Create an acronym.
4. Tell a story.
What does your business name tell consumer? After you've settled on an idea, think about the thoughts and emotions you want the name to evoke. If it doesn't align with the mission and value proposition of your business, it might be a good idea to go back to the drawing board and find a name that's better suited for your company and products.
5. Register your business name.
Once you've researched and decided on your name, you're ready to register your business name. Start with a trademark search to see if the name you'd like is available. Depending on the type of company you're registering, the registration process will vary. This resource from the U.S. Small Business Association will help you determine which registration process is right for you and your business.
Creative Business Name Generators
If you're having trouble thinking outside the box, these business name generators are a good starting point to help you get the naming process started.
Namelix: Enter your keywords, and Namelix will generate related business names and logos.
Brandroot: Search by keyword and business category. It will provide a name, logo, and tell you if the corresponding domain name is available.
Novanym: After searching for your initial keywords, narrow the results down by name style and sector.
Shopify Business Name Generator: Once you enter the key term you'd like to include in your name, the Shopify Business Name Generator will create a list of business name ideas that have an available website domain.
BrandBucket: With BrandBucket, you can search for business names or browse by industry.
Ready to see these business name generators in action?
Company/Business Name Ideas
If you're in need of business name inspiration, look no further. Here are some name ideas I created using business name generators -- and I've included the product or industry the name describes.
Catchy Business Name Ideas
These are business name ideas that are sure to grab the attention of potential customers and clients.
This health and environmentally conscious, eCommerce company created a funny and unique name by branding their business as brandless. The intention of the name was to communicate that "better doesn't have to cost more" -- you don't need to pay a hefty price for a brand name item in order to get high-quality products.
Groupon is a company with a unique and descriptive name. They combined two words, "group" and "coupon", to create their business name. It perfectly describes their website -- a collection of coupons for consumers to search for and use.
Funny Business Names
Creating the perfect brand name is serious business. But, if you've hit a creative roadblock, try to come up with some funny business names, just for fun. Here are a few examples I generated using the Hipster Business Name Generator:
Table & Toad
Sugar & Scarves
Ghost & Leather
Sword & Clover
Captain & Bells
A unique business name will help you stand out from competitors and build a strong brand. To learn more, check out this guide to venture capitalists next.
Originally published Mar 8, 2019 9:05:06 AM, updated March 08 2019