A lot of strategy and planning goes into building a business from the ground up. Before your startup is ready to launch, you need to think carefully about your brand and the image you'll present to consumers.

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So, how can you stand out from your competitors?

Create a unique business name. With a catchy, creative, and descriptive name, your business and brand will be memorable. Consumers will recognize it online, in advertisements, or in stores which helps separate your product from the competition.

But, what makes a good business name?

What's In a Company Name?

1. IMPACT

What's one thing every sales and marketing professional wants? To have an impact on their business and their customers. IMPACT is an award-winning agency helping marketers and salespeople achieve their goals "and look like a rockstar in the process." Their business name reflects that mission and clearly states they exist to make you look good at work.

2. Measured Results Marketing

If you don't measure your marketing and sales efforts, do they even matter? System integrator and technology partner Measured Results Marketing leads with a descriptive company name. They help sales and marketing teams establish effective metrics and reporting systems while evolving operational infrastructure to drive revenue and help you meet goals. Their name reflects what they do and gives prospects confidence there will be no gray or unmeasured area in their client work.

3. Flawless Inbound

If you're Googling agencies to help you implement an inbound sales and marketing strategy, you'll likely search with keywords like, "top inbound agencies" or "great inbound." When a company called "Flawless Inbound" populates in your search page, it's likely going to stand out. Working keywords your user might be searching for into your title is a smart way to be surfaced and stand out. 

4. Spinfluence

Influence always requires a bit of spin, right? This clever play on words sets this inbound marketing agency apart. It's catchy, witty, and memorable — all important elements of a strong business name.

5. Search & Be Found

Every company in the digital age wants one thing: to be found when their customer or prospect searches for them.They've stated the benefit of using their agency in the title of their business. Work with Search & Be Found and ... be found by more customers.

1. Understand your business.

Before deciding on a name, you should have a clear idea of your business' mission, goals, target audience, and value proposition. If you've already created your business plan, this will be a great resource for you to review. You should be able to answer the following questions:

  • What does your business stand for?
  • What product/service are you selling?
  • Who is your target audience?

2. Think of descriptive keywords.

Once you know the core focus of your business, take some time to brainstorm keywords that describe your business. With a few descriptors of your business and brand, you'll be able to identify the ones that reflect the image you'd like to create.

For example, if you're starting a photography business, words like "camera", "snap", "shoot", "capture", "lens", etc. are all good starting points for your business name.

3. Choose a name style.

How do you plan to create a unique name? You can use the keywords in your business name Here are a few other naming options to consider:

  • Include the names of the company founders.
  • Use a single word.
  • Change, add, or remove letters from keywords.
  • Combine two or more words.
  • Use a metaphor.
  • Create an acronym.

4. Tell a story.

What does your business name tell consumer? After you've settled on an idea, think about the thoughts and emotions you want the name to evoke. If it doesn't align with the mission and value proposition of your business, it might be a good idea to go back to the drawing board and find a name that's better suited for your company and products.

5. Register your business name.

Once you've researched and decided on your name, you're ready to register your business name. Start with a trademark search to see if the name you'd like is available. Depending on the type of company you're registering, the registration process will vary. This resource from the U.S. Small Business Association will help you determine which registration process is right for you and your business.

Creative Business Name Generators

If you're having trouble thinking outside the box, these business name generators are a good starting point to help you get the naming process started.

  • Namelix: Enter your keywords, and Namelix will generate related business names and logos.
  • Brandroot: Search by keyword and business category. It will provide a name, logo, and tell you if the corresponding domain name is available.
  • Novanym: After searching for your initial keywords, narrow the results down by name style and sector.
  • Shopify Business Name Generator: Once you enter the key term you'd like to include in your name, the Shopify Business Name Generator will create a list of business name ideas that have an available website domain.
  • BrandBucket: With BrandBucket, you can search for business names or browse by industry.

Ready to see these business name generators in action?

If you're in need of business name inspiration, look no further. Here are some name ideas I created using business name generators -- and I've included the product or industry the name describes.

Catchy Business Name Ideas

These are business name ideas that are sure to grab the attention of potential customers and clients.

1. SwipeWire

Product/Industry: eCommerce, Technology, App Developer

2. SecureSmarter

Product/Industry: Security, Web Security Services

3. Dwellsmith

Product/Industry: Real Estate

4. SaleSmarts

Product/Industry: Sales Training, Sales Consulting

5. Industrus

Product/Industry: Manufacturing

6. AgencyStack

Product/Industry: Design Agency, Staffing Tools

7. CloudQuota

Product/Industry: Cloud Storage, IT Company

8. Overseek

Product/Industry: Business Directory, Search Engine, Geolocation App

9. ZapLabs

Product/Industry: Healthcare, App Developers

10. SnapCrowd

Product/Industry: Social Media, Photography, Crowdfunding

11. MusicJolt

Product/Industry: Music App, Streaming Service, Dance Company

Creative Business Name Ideas

It can be challenging to think of a creative and unique business name. Here are a few examples to inspire you.

1. RightHaus

Product/Industry: Real Estate

2. Kiddeo

Product/Industry: Children's Clothing

3. Talkingo

Product/Industry: Mobile Phone, Communication Services

4. Conceptial

Product/Industry: Sales and Marketing Services, Consulting

5. Visight

Product/Industry: Glasses/Eyewear

6. Travelemo

Product/Industry: Travel Agency, Tour Guides

7. Mototive

Product/Industry: Sports, Health & Wellness, Automotive

8. SideEducation

Product/Industry: Online Learning Website, Training Services, Learning Center

9. Composey

Product/Industry: Music, Writing Tool

10. Triptivo

Product/Industry: Travel, Trip Planning Website

Cool company names

Need some more inspiration? Here are some real businesses with unique names to spark your creativity.

1. Brandless

This health and environmentally conscious, eCommerce company created a funny and unique name by branding their business as brandless. The intention of the name was to communicate that "better doesn't have to cost more" -- you don't need to pay a hefty price for a brand name item in order to get high-quality products.

2. Ollie

Using a human name personalizes this pet food business and makes the brand approachable. They offer fresh meals for dogs that can be delivered straight to your door.

3. Groupon

Groupon is a company with a unique and descriptive name. They combined two words, "group" and "coupon", to create their business name. It perfectly describes their website -- a collection of coupons for consumers to search for and use.

Funny Business Names

Creating the perfect brand name is serious business. But, if you've hit a creative roadblock, try to come up with some funny business names, just for fun. Here are a few examples I generated using the Hipster Business Name Generator:

  • Table & Toad
  • Sugar & Scarves
  • Ghost & Leather
  • Sword & Clover
  • Captain & Bells

A unique business name will help you stand out from competitors and build a strong brand. To learn more, check out this guide to venture capitalists next.

Business Plan Template

Originally published Sep 26, 2019 7:17:00 PM, updated March 08 2019

Topics:

Startups