Unless you've been hiding under a rock, you've heard the buzz around gamification. According to some experts, the trend of incorporating game mechanics into business scenarios will fundamentally change the way people work and customers engage. In others' opinions? It's an overhyped fad that died before it even really got started.

The reality falls somewhere in the middle. While gamification has been shown to ignite salespeople's drive and increase customer stickiness, there are several pitfalls companies rolling out a gamification initiative can fall prey to, such as users gaming the system, getting bored with it, or not using it correctly. What generally starts as a "fun" project can quickly become more work than business leaders bargained for.

But much of the pain can be alleviated by simply choosing the right gamification technology. Adopting a platform intended for customer gamification when you're really interested in boosting sales results will probably necessitate significant customization. Similarly, companies who want to tailor their gamification project extensively for their particular use cases will likely not be pleased with an out-of-the-box tool. 

This flow chart from TechnologyAdvice makes it easy for business leaders to choose the best gamification platform depending on their intended audience, industry, and desired level of customization and integration. With a tailored vendor shortlist, you'll be setting your company up for gamification success from the jump.

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Originally published Jan 9, 2015 10:00:00 AM, updated January 14 2015


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