If you're manually keeping track of them with spreadsheets and documents, you're likely in need of some automation and organization. Manual data entry can result in missing contact information due to human error. Plus, it's difficult to keep team members in the loop about contact and deal movement. And transferring customer ownership if a salesperson leaves the company is a challenge.
So, how can your business benefit from using a CRM database?
What Is a CRM Database?
A CRM database allows businesses to manage relationships with contacts and customers by centralizing information. It organizes your contacts' data, log interactions (e.g., calls, emails, chats), keep track of deals, and create reports. You can typically see the contact's source, if they visited your website, their company, and more.
Once you add your contacts to a CRM, you have the ability to sort and filter the contacts by different contact properties, like first and last name, email address, and company name. This makes it easier to reach out to them promptly and efficiently.
Many CRM databases provide a full layout of your deal pipelines, stages, and close dates which makes deal management easier. Salespeople can see an overview of their deals and see their progress towards their monthly quota.
With a CRM, you can speed up your sales processes, communicate with contacts effectively, and plan for the future of your business. If you're ready to take the next step with your customer relationship management, check out these CRM best practices next.
Originally published Feb 14, 2019 7:30:00 AM, updated April 15 2021